The 26th Annual Kenneth Owler Smith Symposium Hosted by the USC Annenberg Center for Public Relations

Back to the Future

A Conversation About the Future of Public Relations

Join us for a journey from the past to the future with Fred Cook, CEO of Golin and newly-appointed Director of the USC Annenberg Center for Public Relations (CPR), featuring a conversation with Willow Bay, Director, USC Annenberg School of Journalism, and Al Golin, Chairman of Golin, about how dramatically the business has changed since he started his agency 60 years ago. Paul Holmes of The Holmes Report also will reveal the results of the very first Global Communications Report, an annual study of senior agency and in-house communications professionals around the world designed to help them stay on the forefront of emerging trends shaping the $14 billion global PR industry as they manage their organizations, develop strategy, and prepare for the future.

Panelist include:

Fred Cook, Director, USC Annenberg Center for Public Relations. CEO, Golin
Willow Bay, Director, USC Annenberg School of Journalism
Paul Holmes, Founder & CEO, The Holmes Group
Al Golin, Chairman, Founder, Golin
Ernest J. Wilson III, Dean, USC Annenberg School for Communication and Journalism
6:00 pm – Reception / Wallis Annenberg Hall (ANN) Forum/Lobby

7:00 pm – Program / Wallis Annenberg Hall (ANN) Auditorium L105A
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