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NATIONAL: Change Management: What Agency Leaders Are Doing to Navigate the New Normal
May 1, 2020 @ 5:00 pm - 6:00 pm
COVID-19 has turned almost all industries on their heads with far reaching impacts. While recovery planning is beginning to come into the conversation, in the present, agencies and communication departments are working through the “new normal” and its challenges to maintain the health of their business and keep clients/brands relevant.
In this PRSA Entertainment and Sports Section sponsored webinar, industry leaders will share how their organizations have adapted to work through the COVID-19 crisis and tailored business and communication strategies to succeed.
Speakers
Don Epstein
Partner @United Talent Agency
Epstein has spent over 40 years as a leader in the lecture industry, founding Greater Talent Network in 1981, prior to its acquisition by UTA in 2017, to promote intellectual, political, and cultural icons from Attorney General Janet Reno and Tom Wolfe to Michael Lewis and Billy Beane on the speaking circuit. During this time, Epstein’s knack for recognizing talent on the cusp of hugely successful, multi-faceted careers cemented GTN as one of the country’s most prestigious speakers bureaus. Recognizing GTN’s influence on the lecture business as well as its status as a launching pad for some of the most exciting new voices in broadcasting, literature and entertainment, United Talent Agency acquired the company, utilizing Epstein’s experience to further expand its roster and reach to include such figures as Tyra Banks, Lloyd Blankfein, Terry Crews, Governor John Kasich, Norah O’Donnell, and many more.
Danny Martoe
President @CSE
Martoe is the President of CSE overseeing all verticals including representation of professional and collegiate coaches & management, news & sports media talent and partnership marketing initiatives. Before joining CSE, Martoe was a business manager at the entertainment accounting and business management firm Nigro, Karlin, Segal, Feldstein & Bolno where he was responsible for his client’s tax, financial and life management needs. Previously, Martoe served as the VP of Development at Relatively Media as well as Vice President at Rosenhaus Sports Representation where he helped manage the careers of over 500 professional athletes. Martoe also worked at UBS Financial Services Headquarters Branch in New York City where he held both series 7 & 65 securities licenses. Martoe graduated with a bachelor’s degree from West Virginia University and received his MBA from the University of Miami. He is also a licensed MLB, NFL & US Soccer certified contract advisor.
Christine M. Barney
CEO and Managing Partner @rbb Communications
Christine M. Barney is CEO and managing partner of rbb Communications, a four-time national Agency of the Year award winner. rbb is a leading integrated communications agency that offers media relations, digital marketing, influencer engagement, corporate communications, reputation and social media management and creative services/advertising. Specialty practices include consumer, health, entertainment, luxury lifestyle, professional services, real estate and travel. Barney has developed multifaceted marketing communications programs for a variety of brands including DHL Express, M&Ms, Hilton Hotels, Jackson Health System, The Adrienne Arsht Center for the Performing Arts and Florida Power & Light. She is the author of “The Breakout Brand ™ Strategy: An Evolutionary Approach to Creating Customer Passion.”
FREE TO MEMBERS