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Powering Indie Partnerships
September 22, 2022 @ 11:30 am - 1:00 pm
POWERING INDIE PARTNERSHIPS
An in-person program by the PRSA-LA Independent Practitioners Alliance (IPA)
Sept. 22 • 11:30 a.m. – 1 p.m.
at Frida Mexican Cuisine
15301 Ventura Blvd, Sherman Oaks
You’re already great at promoting others but what about building your business? Join PRSA-LA IPA for a “lunch and learn” session and hear from a panel of marketing and communication experts as they share how they’ve successfully formed strategic alliances with other independent PR professionals and content providers to land bigger fish. They’ll offer tangible tips on how to position yourself and build lasting relationships with other indies and virtual firms.
Speakers:
Moderator:
Stacy Schwartz is a seasoned and award-winning public relations professional with nearly twenty years of experience across multiple industries and media verticals. She works successfully with public and private companies and brands to provide high-level strategy and implement media campaigns, including corporate communications, media relations, product launches, crisis communications, social media programs and special events. Her client experience is broad yet focused, including both B2B and B2C expertise, with a focus on professional services. . Stacy currently sits on the board of PRSA-LA and leads the Independent Practitioners Alliance group.
Melendy A. Britt is a seasoned communications professional with 20+ years of international experience in branding, marketing, and PR. Melendy leads integrated campaigns designed to transmit core brand values via enriching experiences that build lasting bonds with the consumer. Currently, she leads B2B and B2C campaigns for healthcare, CPG, and travel clients at be360.
Cynthia Lieberman LieberComm is a recognized marketing and communications expert with more than 25 years of leadership experience in entertainment, education, and digital media marketing. Throughout her career, Cynthia has led countless marketing and publicity campaigns for every major Hollywood studio, working on numerous high-profile entertainment projects. Her extensive media industry experience has contributed to the decade-long success of LieberComm, a content marketing and digital media relations firm servicing clients in evolving digital technologies, digital literacy education and ed tech, AR/VR/MR, entertainment, special event planning and philanthropy. A true storyteller at heart, Cynthia’s is a frequent guest blogger and her expanded talents include content creation, public relations, social media engagement. She also serves as an Adjunct Professor at University Texas Austin (UTLA) in “Discoverability: How to Get Your Project Found in Hollywood” and has frequently taught Social Media, Influencer Marketing and Entertainment PR for UCLA.
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Lynn Lipinski is a content strategist, writer and editor drawing upon decades of experience working in strategic communications at three PR agencies, the Anderson School at UCLA, Metropolitan Water District, ICANN, and as president of her company Majestic Content Los Angeles, Inc. since 2015. She has written three thriller novels, had a video go viral about throwing her books at Disney Studios so they’d make them into a movie, and earned a master of fine arts in creative writing from Mount St. Mary’s University.
Tickets:
PRSA-LA, HPRA-LA, BPRS-LA Member: $35
Non-Member: $40.00