PRophet Predict What’s Possible: Beyond the Buzz on Influencer Marketing

PRophet Predict What’s Possible: Beyond the Buzz on Influencer Marketing.
Tuesday, April 22 • 9 a.m. PST / 12 p.m. EST 
Via Zoom

REGISTER HERE

Public Relations Society of America (PRSA) Western District will host its first virtual webinar in collaboration with PRophet, “PRophet Predicts What’s Possible: Beyond the Buzz on Influencer Marketing.” Public relations and marketing leaders will unveil exclusive new research exploring why some influencers outperform others—even when metrics are identical. The webinar will examine what really moves the needle in sales and conversions, and how marketers can harness these insights for 2025 and beyond.

Over the last decade, digital marketing has undergone a fundamental transformation. Brands no longer control the conversation— creators do. Consumers now trust peer recommendations more than traditional advertisements, making creator-led marketing an essential strategy for brand growth and engagement. To better understand this evolving landscape, we will use this session to discuss our latest research on the power of Influencer marketing in with brands and agencies: findings, emerging trends, and strategies that will shape the future of creator marketing in 2025 and beyond.

Featured Speakers:

• Limor Cohen – VP of Global Partnerships, LEADERS by PRophet
  Limor Cohen is a dynamic marketing consultant with deep expertise in monetizing the influencer ecosystem. She is the founder of LCB Consulting and former executive at Komodo and Lightricks. Based in Tel Aviv, Limor holds an MBA from Reichman University.
• Eran Nizri – CEO & Founder, LEADERS & IMAI by PRophet
  A visionary entrepreneur and digital marketing pioneer, Eran Nizri is best known for founding and leading LEADERS into a globally recognized award-winning influencer marketing agency, and Influencer Marketing AI by PRophet. LEADERS was recently acquired by Stagwell Inc.

This session will reveal groundbreaking research that debunks common assumptions about influencer marketing. Key finding: influencers who post 10+ stories per day dramatically outperform peers, regardless of follower count or engagement rate—echoing the power of frequency in traditional media. Learn how this “repetition effect” can revolutionize company and brand creator-led campaigns.

REGISTER HERE

Event sponsored by:

PRSA Western District is comprised of 11 chapters in five western states: Arizona, Colorado, Hawaii, southern California, and southern Nevada. PRophet is a cutting-edge platform for managing and optimizing influencer marketing campaigns.