Write the message your readers want to read — not the message you wish they wanted to read. Walk away with a four-step strategy for drawing readers in and moving them to act. You’ll learn how to:

• Draw readers in with reader-centric messages.
• Move readers to act with persuasive-writing techniques. (And every piece you write must be persuasive, even if you’re just persuading people to read it!)
• Find out how a robot can help you connect better with humans.