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PRSA-LA Communicating with Intent: Advancing Urban Sustainability through Transportation Communications
July 28, 2022 @ 1:00 pm - 2:00 pm
Moderator
RYAN FONSECA
LAist
Ryan Fonseca is a multimedia journalist with over ten years of experience reporting in Southern California. In his current role as an associate editor for LAist/KPCC, he covers transportation and mobility. His coverage mission is to help people navigate how we get from point a to point b with reporting that focuses on equity, context, and solutions. He studied journalism at Cal State Northridge, where he now teaches multimedia storytelling to the next generation of journalists.
Twitter: @RyFons
SHERI CANDLER
Marketing Manager
Metrolink
Sheri Candler is a Los Angeles-based digital marketing manager for Metrolink, Southern California’s passenger rail service, overseeing social media, digital content, and digital advertising. In this role, she is focused on passenger retention and increasing ridership for commuter and leisure travel. She has led social media and digital marketing strategy for over twelve years for numerous entertainment and nonprofit organizations to increase brand recognition, audience engagement, and attract donations.
Twitter: @shericandler
JONI HONOR
Executive Officer, Communications
LA Metro
With more than 20 years of experience in communications and in-depth knowledge of transportation, Joni currently serves as the Executive Officer who oversees public relations strategy for the third largest transportation agency in the United States. She directs day-to-day operations for Digital Media, Executive Writing, Internal Communications, Media Relations, Partnerships, and Special Events.
Joni has a diverse professional background. Before coming to the Metro, she ran her own public affairs consulting firm for more than eight years. She also worked at HP (formerly EDS), Terranova Pictures, and the Colorado Department of Administration. During her tenure at the Denver Museum of Nature and Science, she was tapped to serve in the Denver Mayor’s office, assisting the press secretary with responding to the multiple international media requests and responding to the Columbine High School shooting. Most recently, she earned an Executive Certificate in Public Policy from Harvard’s Kennedy School of Government in 2021.
In addition to co-chairing and participating in several Metro internal cohorts, Joni is a member of the American Public Transportation Association (APTA) Marketing and Communication Committee, the Women’s Transportation Seminar (WTS), and the Public Relations Society of America. She currently also serves as the Co-chair of the Emerging Leaders Subcommittee for the Conference of Minority Transportation Officials (COMTO).
facebook.com/losangelesmetro | @metrolosangeles
JACOB TUGENDRAJCH
Communications Lead
Lime
Jacob Tugendrajch is communications and marketing professional with experience in political campaigns and government positions at the local, state, and federal levels, the non-profit sector, and arts and culture. He has worked on urban planning issues and transportation policy throughout his career and is proud to be working at Lime to build a future where transportation is shared, affordable, and carbon-free. Immediately prior to joining Lime he served as the Press Secretary for the Speaker of the New York City Council. As Communications Lead he directs Lime’s local media programs in the cities they serve in North America and the Asia Pacific. He graduated from the University of Michigan with a BA in history and believes forward-thinking transportation policy is the key to unlocking the potential of cities worldwide.
Instagram and Twitter: @j_tizzle16
VIVIAN M. ESCALANTE
General Manager & CEO
Piccolo Pendolare
Vivian M. Escalante is not only the CEO and brains behind Piccolo Pendolare Inc., but is also the passionate CEO of Boyle Heights Community Partners, a nonprofit for Historic Preservation, Education and Community Participation.
Piccolo Pendolare came to life when Escalante purchased a personal Low Speed Neighborhood Electric Vehicle (LSNEV), and before she knew it, folks were asking her about her car outside of the grocery store, at red lights, or even crossing the street. That’s how she knew she was on to something.
Piccolo Pendolare Inc. is a great solution for an affordable, compact on the outside, comfortable on the inside LSNEV for 2 to 4 adults, serving the local community and meeting many transportation needs with affordability.
Escalante was born and raised in Boyle Heights, from the time that her family was displaced from Chavez Ravine, and she enjoyed growing up in a community of diversity. Her family comes from classic car culture, and she owns a classic 1965 Volvo, 122s, which has now become a once-in-a-while Sunday car.
Metro E (Expo) Line – Culver City stop
Metro 33 – Venice / Helms stop
Culver City Bus 1 – Washington Blvd/Helms Ave. stop