The past two reports published by the Commission on Public Relations Education (2017, 2023) found that public relations practitioners were not satisfied with the ethics skills of young professionals, so a new study was conducted that focused on identifying what are the essential ethics skills and which of these are perceived as lacking in our profession today.

The insights are based on a national survey with more than 300 public relations professionals followed by a second national survey with both public relations professionals and educators. Their personal perceptions of preparedness to serve as ethics advisers in their organization were assessed. They were also asked to identify the most common ethical issues facing them today. Some of the results may be considered surprising.

By the end of this webinar, participants will:

• Discover what are the essential ethics skills in public relations today.
• Assess their own mastery of these core ethics skills.
• Learn about resources available for enhancing their ethics skills.