PRSA Webinar: Reach More Readers By Thinking Like a Reader

THIS IS A FREE EVENT FOR PRSA MEMBERS.

It’s counterintuitive but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic.

The reader is always the topic.

In this persuasive-writing webinar, you’ll steal techniques from persuasive 20th-century Americans including Martin Luther King Jr., John Kennedy, Margaret Chase Smith, Ronald Reagan, and Barack Obama. You’ll learn a four-step strategy for writing from the readers’ point of view.

Specifically, you’ll learn how to:

• Take advantage of the formula readers use to decide what to read.
• Tap 2 rewards of reading to boost interest in your persuasive argument.
• Answer the No. 1 question your reader is asking about your piece.
• Make a 2-minute perspective shift to focus your message on reader value — not on “us and our stuff.”
• Use a 3-letter word that magically increases relevance to your readers … a useful skill in many settings

REGISTER HERE