From Headlines to Hashtags: How Social Media is Transforming News Coverage

We live in an age when news is reported and consumed in real time. The race to deliver a story first has never been more intense, as journalists, social media managers and PR pros face constant pressure to generate more shares, likes, retweets and pins than the competition. News cycles and attention spans are now measured in seconds, and even the most traditional news outlets must infuse their coverage with social features in order to remain relevant. This panel will examine how traditional news can survive and thrive amid this shift to the real time web.

Panelists:

Stacey Leasca, Social Media Editor, LA Times

Chris Schauble, Anchor, KTLA

Michael Slate, Producer and Host, KPFK

Moderator:

Erik Deutsch, Principal, ExcelPR Group and President, PRSA-LA

Hosted by Social Media Club, Los Angeles (SMCLA) and Public Relations Society of America, Los Angeles Chapter (PRSA-LA)

Location:

The Broad Stage
1310 11th Street
Santa Monica, CA 90401

For more information on this panel and to register to attend, please visit:

http://socialmediaweek.org/losangeles/events/headlines-hashtags-social-media-transforming-news-coverage/

Cost:

To register for this panel you must purchase a Social Media Week Los Angeles pass.

PRSA-LA members have a special discount code to save 25% on admission passes to all Social Media Week Los Angeles events at The Broad Stage in Santa Monica (Sept. 22-26). Register at http://smw.la/attend and use promo code PRSALA to get the discount.

Info for Twitter RT to Win Ticket Giveaway Participants: 

1. To enter, individuals should retweet any @PRSALA tweet that promotes this SMWLA event (the @PRSALA handle or #PRSALA hashtag must be included, along with an event link).

2. The Winner(s) will be announced on our twitter stream. @PRSALA will ‘follow’ the winner(s) so the winners can then respond via DM (direct message). Winner must ‘follow’ @PRSALA in order to receive direct messages.

3 . Ten (10) winners will be chosen randomly from eligible entries.

4. To enter, you must be a US resident over the age of 18. Entries will be disqualified if we believe they are generated by scripts or other automated technology. We will disqualify entries whose authorship and copyright is called into question and cannot be verified.

5. Employees, partners and vendors of PRSALA and their immediate family members are not eligible to enter.

6. Only one retweet of each individual @PRSALA tweet will qualify as an entry, but individuals may retweet more than one @PRSALA tweet to gain multiple entries.

7. Winners will be contacted as they are selected and will have at least 12 hours to claim their free admission pass.

PRSALA reserves the right to change, modify, alter the prize, deadline or any rules for the giveaways. PRSALA will not be responsible for any inaccurate information submitted by giveaway entries or for any issues in giveaway fulfillment outside of its control.

This PRSA-LA/SMCLA Event Sponsored by: