Social Media Workshop

• What do you really know about the ins and outs of a successful social media campaign?

• What’s missing from your client’s social media strategy?

• What do you need to do to sharpen your social media skills?

Spend a half day with the pros and walk away with the answers to all of the above.

Amanda Hoskinson, Founder, MediaMandy Agency

Bilal Kaiser, Founder, Agency Guacamole Instructor, General Assembly and UCLA Extension

Kim Veasey, Head of Publicity, Blackpills

AJ Feuerman, CEO, @ajfeuerman Communications

Amanda Hoskinson is a digital marketer by day, visual artist by night and a dog mom every moment she can spare. Amanda came to Los Angeles from Long Beach to attend UCLA, and she’s in no rush to leave the City of Angels. Early in her career, Amanda was hired as the second-ever social media manager for UCLA’s marketing team, where she co-launched UCLA’s Instagram, Facebook, Snapchat and more. Her time launching a large, public-facing brand made her fall in love with digital marketing and community management. Following her time with @UCLA, Amanda’s work took her to LA2028, the successful initiative to bring the Olympics to Los Angeles in 2028. Afterwards, she worked with Apple, Fox, and CBS. As she gained more experience in the digital realm, she took on a nickname, MediaMandy. Like many marketers, MediaMandy occasionally took small jobs on weekends and evenings, building a roster of clients who hired her. Her network grew, and her clients became more diverse. As time went on, those clients began asking for additional services like photography, videography, analytics, print marketing, design, and more. Within a few years, MediaMandy had too much work on her plate, and left CBS to work solely for her boutique marketing agency … you guessed it … MediaMandy Agency. Amanda serves on the board of the Social Media Club of Los Angeles and TogetherDigital Los Angeles. You can find her on most social media platforms at @MediaMandyYou can learn about her 7 poetry books, photography and stubborn chihuahua at amandahoskinson.com Finally, you can discover more about the MediaMandy Agency at www.mediamandy.agency

Bilal Kaiser is obsessed with getting consumers excited about a product, piece of content, event or even an app. By approaching any given marketing or public relations challenge from a holistic perspective and utilizing insights from consumer research, case studies and “big data,” Bilal has been able to deliver tremendously impactful campaigns and business-driving results. Bilal currently runs his own boutique PR and social media agency, working with clients in the lifestyle and tech space. Previously, he has led marketing, PR and social media for premium and digital-first brands at L’Oreal and Sony Pictures Entertainment. Outside of working with Fortune 500 brands, Bilal’s career includes experience in the entertainment, publishing, non-profit and travel industries. Bilal received his undergraduate degree from the University of California at Davis and his master’s from the University of Southern California.

Kim Veasey is a senior level media strategist who has worked in entertainment publicity for over 13 years. Kim lends her passion, creativity and extensive entertainment knowledge to her work in PR and social media marketing, and she is an expert on creating strategies for emerging digital platforms. Kim has also worked as the personal rep for filmmakers, corporate executives, musicians, and influencers, creating & implementing campaign strategies designed to support the release of their numerous personal projects. She has also worked on campaigns for mid-size to major studios including Sony, Pixar, Lionsgate, Magnolia Pictures, and Screen Gems. Most recently, Kim served as the head of PR and marketing for digital streaming platform blackpills, a French-based startup that specialized in mobile-first premium short form content. Recently, Kim and her colleagues formed CC-PR, a full-service entertainment communications agency that takes a new, modern approach to traditional entertainment PR. She currently lives in Los Angeles.

AJ Feuerman is a public relations executive with experience representing clients across the entertainment, lifestyle, and technology industries. She specializes in planning and executing innovative campaigns that include both traditional and digital mechanics as well as blogger and influencer outreach initiatives. In 2018 she founded her own public relations and social media consultancy and most recently, was the Director of Public Relations and Social Media for independent film distributor, Gravitas Ventures. Preceding that she was a PR Account Director for clients across lifestyle and entertainment at 451 Marketing. Before joining 451, she was the Manager of Digital PR & Social Communities for AEG Live overseeing social media strategy and promotions for touring artists such as Bon Jovi, The Who, The Rolling Stones, Kanye West, Katy Perry and Bruno Mars. Previously, AJ was a publicity manager at Millennium Entertainment, and also repped 20th Century Fox Home Ent. as a publicist with Think Jam, Inc., and lead their influencer programs. AJ began her PR career at Crown Media Family Networks. In addition, AJ is in her eighth year on the Social Media Club Los Angeles’ Board of Directors (she served two as President) and volunteers as a mentor with USC and UCLA students. She began blogging in 2002 and is a member of the Academy of Television Arts & Sciences, Film Independent, the Independent Documentary Association as well as several influencer and blogger networks.

Tickets:

$65 for non-members.
$45 for members.

$20 for students

Buffet breakfast included. Free onsite parking.

Brought to you by PRSA Independent Practitioners Alliance (IPA)