The Evolution of PR in the Digital Landscape

DESCRIPTION:              

Social Media and technology are changing the way public relations professionals and our clients do business. With social media and technology being ever-changing, brands and organizations are using real people, real time engagement to build relationships and brand affinity with consumers.

Our panelists will share insights on creating social media content experiences for consumers, best practices, and leveraging the power of social media to elevate a brands and campaigns. We’ll discuss:

• Incorporating social media in your outreach efforts. Who’s getting it right?


• The power of videos-Instagram, Vine, Periscope and Snapchat.


• The social media do’s and don’ts; Creating engaging content your target audience will love.


• Measuring tools of success

The social media panel discussion is brought to you by the Los Angeles chapters of  public relations professional organizations, Hispanic Public Relations Association (HPRA-LA), Public Relations Society of America (PRSA-LA) and Black Public Relations Society (BPRS).      

PANELISTS:     Paul Kadzielski – Digital Director, Office of Mayor Eric Garcetti

Deborah Braidic – Vice President, Communications and Digital Strategy, Children’s Hospital Los Angeles

Serena Ehrlich – Director, Social and Evolving Media, Business Wire (Tentative)

Rachel Matos, Director of Social Media, Latina Bloggers Connect

Abby Harris – Manager of Branded Integrations, Maker Studios (a Disney Company)

NOTE ABOUT PARKING: There is plenty of parking in the building parking structure at 12121 Bluff Creek Drive for $8 an hour with a $20 maximum. There is street parking on Campus Drive near the YouTube Space LA building and also a parking lot at Central Park Playa Vista. Refer to this Google map for more information (https://www.google.com/maps/@33.9792119,-118.4036907,16.5z)