The Next Consumer Frontier: Engaging the Multicultural Millennial

The 78 million millennials in the U.S. today are not only a strong consumer force, they are also the most diverse cohort in American history, with African Americans, Hispanics and Asian Americans accounting for 41% of their number.  This year’s multicultural and diversity forum focuses on how brands and non-profit organizations are targeting their PR and marketing strategies to this influential mix of consumers.  The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share.

The evening will begin with Jose Villa, Principal of Sensis, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists –representing Hispanic, Black, Asian, LGBT demographics will discuss the newest studies, trends and successful programming designed to engage the most important consumer group in the next decade.

Speakers:

Jose Villa, Principal, Sensis

Meredith McCarthy, Director of Programs, Heal The Bay

Stephen Macias, SVP and LGBT Practice Group Head, MWW Group

(Moderator and more panelists to be announced)