Turning Insights into Action: How Brands are Effectively Targeting the Modern Mom

PRSA-LA is pleased to announce Ali Landry, celebrity mom, entrepreneur, philanthropist and former Miss USA, as moderator of the evening’s panel discussion.

PRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics – today’s mom.  Mintel, the leading supplier of consumer, product and media intelligence, will present the latest research on moms, including a sneak peek at recently collected data for their forthcoming annual Marketing to Moms report.  Panelists representing some of the most successful brands in this space will share their own insights and examples in case studies, among them Mattel, P&G and Nestle.  They will also engage with the audience in a moderated panel discussion to provide additional feedback and response to attendees’ own work and experience.

Panel:

Fiona O’Donnell, Category Manager-Multicultural, Lifestyles, Leisure, Travel and Retail, Mintel (@mintelnews)

Michelle Chidoni, Director of Brand Communications, Mattel

Tom Lanktree, Vice President, Group Planning Director, Conill (@conill)

Erin Warady, Director, Citizen Relations (@CitizenPR)

Sona Iliffe-Moon, PR Manager, Toyota (@toyota and @sonamoon)

Toni Wallace, Director of Strategic Marketing, Sony Music 

Moderator:

Ali Landry (@alilandry and @favoredbyapp)

Location: