Turning Insights Into Action: How Brands are Effectively Targeting the Modern Mom

PRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics – today’s mom.  Mintel, the leading supplier of consumer, product and media intelligence, will present the latest research on moms, including a sneak peek at recently collected data for their forthcoming annual Marketing to moms report.  Panelists representing some of the most successful brands in this space will share their own insights and examples in case studies, among them Mattel, P&G and Nestle.  They will also engage with the audience in a moderated panel discussion to provide additional feedback and response to attendees’ own work and experience.

Panel:

Fiona O’Donnell, Category Manager-Multicultural, Lifestyles, Leisure, Travel and Retail, Mintel

Michelle Chidoni, Director of Brand Communications, Mattel

Tom Lanktree, Vice President, Group Planning Director, Conill

Erin Warady, Director, Citizen Relations

More speakers announced soon!

Advance reservation required for guaranteed attendance; no cancellations or refunds after Tuesday, May 27.