How Agencies Are Embracing, Changing and Adjusting to COVID-19
Joe Marchelewski, 2020 PRSA-LA President, interviews Stefan Pollack, President, The Pollack Group and PRSA-LA Past-president. Register for this Event by click here.
10 events found.
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PRSA
NATIONAL: Social Media and Effective Reputation Management in a Time of COVID-19
With roughly 3 billion social media users worldwide as of 2020, social media is a dominant arena in which the battle for protecting reputations is won or lost. In this webinar, the challenges and opportunities presented by social media during a crisis will be examined through the context of COVID-19. Case study examples from this…
NATIONAL: Managing Communications in a Time of Crisis: Learnings From the Impact of Covid-19
This webinar looks at the anatomy of issues and crisis communications, how they play out and how to handle them, but through the lens of taking the “panic” out of these situations, and in particular, addressing some of the ongoing lessons being learned during the time of global crisis being experienced as a result of…
NATIONAL: Change Management: What Agency Leaders Are Doing to Navigate the New Normal
COVID-19 has turned almost all industries on their heads with far reaching impacts. While recovery planning is beginning to come into the conversation, in the present, agencies and communication departments are working through the “new normal” and its challenges to maintain the health of their business and keep clients/brands relevant. In this PRSA Entertainment and…
NATIONAL: Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
Join marketing and media maven Shanita Akintonde as she shares her signature presentation, “Selling the Sizzle: How Brands (Including YOU) Can Become Notable and Quotable.” This webinaroffers an “insider’s view” on what the best brands do to remain on top and how you can do the same. Known on the campus of Columbia College Chicago…
NATIONAL: Developing Cross-Channel Analytics Frameworks to Measure Digital Corporate Reputation
Although PR has always been about telling a brand’s story and managing its reputation through traditional media sources, the abundance of various channels and data sources presents an opportunity for PR professionals to go beyond earned media and elevate the PR function to make it an important component of integrated marketing analytics. By aligning the…
NATIONAL: Decoding Gen Z: Actionable Insights For Public Relations and Communication Professionals
In 2020, Generation Z will be the largest consumer segment in the United States and a critical audience for many corporations, brands, organizations, and public relations agencies. Unlike every generation before them, Gen Z does not consume traditional editorial media. They prefer channels such as Instagram and YouTube for news, information and other content. Gen…
PRSA Event: Women in Sports Who Changed the Game Forever
Blazing a Trail for All Women In a year where significant change is beginning to happen in the sports industry, with more women having a seat at the table, join the Entertainment & Sports Section on Wednesday, March 3 at 3 p.m. EST as we sit down with some of the Women in Sports who…
PRSA Event: The Value and the Values of Accreditation: Why an APR for Your Career
THIS EVENT IS FREE TO MEMBERS! Why get an APR? You’re smart, degreed, hard-working. You volunteer. You walk-your-talk. So why an additional credential? What’s the big a-ha? Join Elyse Hammett, APR, to dive into dialogue on exactly why it’s a game-changer, and then decide if you are a candidate for this deeply personal competition. By…
PRSA Event: The Burgeoning Latinx Influencer Market – Digital trends in influencer marketing through the lens of one of the nation’s fastest-growing demographics.
THIS EVENT IS FREE TO MEMBERS! Latinx consumers in the United States control $1.5 trillion in purchasing power. If the U.S. Latinx population were a country, GDP growth rate of the Latino market would be the third-highest growth rate among all global economies. Those are impressive numbers by any measure, but for Latinx consumers where…
DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.