5 Ways To Think Like a Reader March 12, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) Write the message your readers want to read — not the message you wish they wanted to read. Walk away with a four-step strategy for drawing readers in and moving them to act. You’ll learn how to: Draw readers…
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Webinar
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Business for Communicators: Fundamentals of Corporate Finance for Value Creation March 17, 2026 3:00 p.m. – 3:45 p.m. (Eastern Daylight Time) Communicators who speak and apply the language of business position themselves for leadership and influence in the companies they care about. In this PRSA Learning Webinar, you’ll learn the story told by each corporate… |
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Seeing the Whole Field Great communicators anticipate the play before it happens. Join Kelly Ross, internal communications manager for the Pittsburgh Pirates, on the next Strategies & Tactics Live to learn how internal alignment strengthens every external message. Watch live on LinkedIn on March 18 at 1 p.m. ET. Sign up now
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Diverse Dialogues: She Built It March 18, 2026 3–4 p.m. EDT Behind many of today’s most impactful PR campaigns and purpose-driven agencies are visionary women who didn’t just rise through the ranks—they built the ranks themselves. In this powerful panel, hear directly from trailblazing women founders and CEOs of PR firms who have shaped the… |
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Storytelling March 23, 2026, 1–1:45 p.m. ET FREE TO PRSA MEMBER. Available to nonmembers for $60. Storytelling isn’t just a creative skill; it’s a communication superpower. Join this discussion with our panel of storytelling pros as we unpack why storytelling is a critical skill for communicators. Together, we’ll explore the art of storytelling, the essential elements… |
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At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver Wednesday, March 25, 2026 | 8:30–9:30 AM | Virtual REGISTER HERE When a crisis breaks, the first 24 hours can shape coverage, public perception, and long-term reputation. In today’s social media environment, information, and misinformation, spreads… |
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DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.

