“Experiential PR: What Brands Can Learn From the 2017 Emmy Campaign Season”
International Cinematographers Guild 7755 Sunset Boulevard, Los Angeles, CA, United StatesUp until this year, most networks simply sent TV Academy members copies of shows for their voting consideration. But in 2017 some very smart communications execs started using experiences for their “For-Your-Consideration” (FYC) campaigns and in so doing reinvented how Emmy campaigning was done. Savvy PR and marketing pros know that memorable experiences tied…