As social media increasingly become essential platforms for publicists and their clients, they have also increasingly begun to supplant more traditional PR tools, like the press release. Journalists are bypassing a publicist’s pitches in favor of lifting social content from a primary source and reporting around it. This program will feature some of the leading…

Join Young Professionals of PRSA-LA for an evening of networking with colleagues, the Chapter Board of Directors and the YP Board.FREE for PRSA-LA Members$10 Non Members$15 at the door More details to follow including parking instructions!

Stuck in mid-management, or worse, can’t seem to get past entry level positions? Or maybe you’d love the challenge of a new sector or area of PR and are having trouble navigating the change.   Whether you are just starting a career in PR or have years of experience, navigating career changes can be one…

Stuck in mid-management, or worse, can’t seem to get past entry level positions? Or maybe you’d love the challenge of a new sector or area of PR and are having trouble navigating the change.  Whether you are just starting a career in PR or have years of experience, navigating career changes can be one of…

Mix it up in Playa Vista at the PRSA-LA Annual Summer Mixer. ►Hosted beer and wine ►Refreshments ►Appetizers ►Cotton Candy ►Catch up with PR colleagues and meet new ones Offices of Porter Novelli 5353 Grosvenor Blvd. Los Angeles, CA  90066 Free parking in the parking structure adjacent to the building...follow the signs to the event!…

SOLD OUT!!! NO SALES AT THE DOOR AS THE ROOM IS AT CAPACITY! Imagery is a powerful way to get a story across, and Los Angeles has five television stations that each broadcast several hours of news every day. At this ABW, meet some of the city’s TV reporters and learn how they put stories…

Imagery is a powerful way to get a story across, and Los Angeles has five tv stations that broadcast several hours of news apiece every day. At this ABW, meet some of the city’s TV reporters and learn how they put stories together, what their turnaround time is for stories, what types of stories are…

This event sold out quickly! Please consider attending an upcoming event: October 4 - Diversity in Hollywood October 14 - At Breakfast With....Los Angeles Olympic Organizers   The Future of the Independent Practitioner A 2015 study commissioned by PRSA Los Angeles estimated that in 2013 nearly one out of every 10 public relations professionals in…

A 2015 study commissioned by PRSA Los Angeles estimated that in 2013 nearly one out of every 10 public relations professionals in the region was an independent practitioner. With the rise of the gig economy, that number has steadily increased. But is there enough business out there to support a growing number of indies?  …