Come toast the new year with PRSA-LA! Bring business cards and get ready to network. Meet the 2016 board of directors. Space is limited, so advance reservations are a must;$20 by credit card advance payment; cash or check if paying at the door. Even if paying at the door, you must have a reservation so…

THE SOLO JOURNEY: A SURVIVAL GUIDE   It took about 1 million oar strokes for Roz Savage, the first woman to row solo across three oceans, to get from San Francisco to Hawaii. Keeping afloat an independent public relations practice sometimes seems a similarly Herculean task but one advantage solo practitioners have is that they…

“Converting Critics, Skeptics and Cynics: Audience Engagement Strategies for 2016”   PRSA-LA is pleased to announce the first program in the Competitive Advantage Series, quarterly programs that will bring together industry leaders to discuss the most important issues facing our industry as well as to showcase the latest best practices. At a time when criticism…

  Want to turn haters into advocates? Attend PRSA-LA's first Competitive Advantage Series event on March 3rd to learn the latest strategies and best practices... and be prepared to network with L.A.'s top PR pros! PRSA-LA is pleased to announce the first program in our Competitive Advantage Series of quarterly events bringing together industry leaders to…

Network. Learn. Be Inspired!   PRSSA/PRSA Members: $25 Non-PRSSA/PRSA Attendees: $35   Fee includes all sessions, continental breakfast, lunch, and sweets.   PROGRAM DETAILS   Keynote Opening Session Building Your Personal Brand   Presenter: Melissa Robinson Senior Vice President | Brand Marketing & Communications PMK•BNC    More program information will be available soon.   Loyola…

Loyola Marymount University St. Robert's Hall 1 LMU Drive Los Angeles, CA 90045     Fee:  $25 ($35 for non-PRSSA/PRSA attendees) includes a light breakfast, lunch and a series of informative speakers and activities. No cancellations or refunds after 5 p.m. PDT, Tuesday, April 5, 2016.   Parking: Parking is free on campus. Detailed parking instructions will…

Back to the Future A Conversation About the Future of Public Relations   Join us for a journey from the past to the future with Fred Cook, CEO of Golin and newly-appointed Director of the USC Annenberg Center for Public Relations (CPR), featuring a conversation with Willow Bay, Director, USC Annenberg School of Journalism, and…

THE COBBLER’S SHOES: INDEPENDENT PRACTITIONERS AND THE ART OF PERSONAL BRANDING   When it comes to branding and promoting their own businesses, solo public relations practitioners often are the proverbial cobblers who wear the worst shoes. Stretched between servicing their clients and managing the back office, they have precious little time left to do for…

THIS EVENT IS SOLD OUT! THANK YOU FOR YOUR INTEREST; UNFORTUNATELY WE ARE AT CAPACITY SO THERE WILL BE NO WALK-IN REGISTRATIONS AVAILABLE.   Social Media and technology are changing the way public relations professionals and our clients do business. With social media and technology being ever-changing, brands and organizations are using real people, real time…