Loyola Marymount University St. Robert's Hall 1 LMU Drive Los Angeles, CA 90045     Fee:  $25 ($35 for non-PRSSA/PRSA attendees) includes a light breakfast, lunch and a series of informative speakers and activities. No cancellations or refunds after 5 p.m. PDT, Tuesday, April 5, 2016.   Parking: Parking is free on campus. Detailed parking instructions will…

Back to the Future A Conversation About the Future of Public Relations   Join us for a journey from the past to the future with Fred Cook, CEO of Golin and newly-appointed Director of the USC Annenberg Center for Public Relations (CPR), featuring a conversation with Willow Bay, Director, USC Annenberg School of Journalism, and…

THE COBBLER’S SHOES: INDEPENDENT PRACTITIONERS AND THE ART OF PERSONAL BRANDING   When it comes to branding and promoting their own businesses, solo public relations practitioners often are the proverbial cobblers who wear the worst shoes. Stretched between servicing their clients and managing the back office, they have precious little time left to do for…

THIS EVENT IS SOLD OUT! THANK YOU FOR YOUR INTEREST; UNFORTUNATELY WE ARE AT CAPACITY SO THERE WILL BE NO WALK-IN REGISTRATIONS AVAILABLE.   Social Media and technology are changing the way public relations professionals and our clients do business. With social media and technology being ever-changing, brands and organizations are using real people, real time…

DESCRIPTION:               Social Media and technology are changing the way public relations professionals and our clients do business. With social media and technology being ever-changing, brands and organizations are using real people, real time engagement to build relationships and brand affinity with consumers. Our panelists will share insights on…

Brian Wold's Test Event. To test advanced settings like table sales, table plus ad, etc. NOTE that each ticket/ad type asks for different information: just names for the general, guest #s1-5 for the table, and a note about submitting ad copy for the ad option. Because each is a separate item, they can stack, such…

Rewriting the Script for Success: Five Steps to Business Development “If you build it, he will come” might work for a baseball movie featuring Kevin Costner, but independent public relations practitioners know it takes a better strategy than that to attract a new client.   Larry Kohn, owner of Kohn Communications, has coached business owners…

With special guest speaker: Hugo Balta ESPN Digital and Print Media “We’re not prejudiced” is a common sentiment reflected by those suddenly facing a PR crisis around unequal treatment. From police departments to corporations, organizations can be seemingly blind to developing issues within their own ranks.   While outright prejudice and stereotyping are problems PR…

With special guest speaker: Hugo BaltaESPN Digital and Print Media “We’re not prejudiced” is a common sentiment reflected by those suddenly facing a PR crisis around unequal treatment. From police departments to corporations, organizations can be seemingly blind to developing issues within their own ranks. While outright prejudice and stereotyping are problems PR practitioners look…