Everybody knows the two toughest-and often most dreaded-jobs in PR are phone pitching and follow-up calls. The good news is that if you know how to pitch, journalists will happily take your call. This nuts-and-bolts session will help gain the ear and the trust of all the KPPC editorial "gatekeepers." You will also discover: What…

Order duplicate PRism Awards Trophies or Awards of Excellence Certificates.  Once you receive your confirmation via email, send your mailing address along with the details for inscription (or say "same" if you want the same inscription on your current trophy or certificate) to mindy@prsala.org, subject line, "PRism Awards Duplicates Information." Orders will be taken until…

SOLD OUT!   5:30 - 6:30 p.m.  -  Registration, networking mixer 6:30 - 7:00 p.m.  -  Seating, welcome, Annual Meeting of the Membership 7:00 - 8:30 p.m.  -  Moderated panel presentation   Today, the majority of companies and non-profits comfortably tap into social media to connect more directly with their stakeholders to strengthen engagement. But the…

Title: “The State of the State of PR:  How Content is Evolving to Tell Our Stories” Today, the majority of companies and non-profits comfortably tap into social media to connect more directly with their stakeholders to strengthen engagement. But the evolution of how content is being consumed by audiences is driving an increased focus to…

HOW TO BUILD A VIRTUAL PR FIRM THROUGH ALLIANCES AND PARTNERSHIPS Thursday, Feb. 12, 2015 12:00 - 1:30 p.m.   More and more companies and organizations are seeking out independent consultants and freelancers, thanks to the flexibility, niche expertise and, of course, the cost savings that this model provides for public relations support. For those…

  TELLING YOUR STORY TO ETHNIC MEDIA:  KEY MEDIA DECISION MAKERS SHARE EXCLUSIVE PITCHING TIPS   Who:   Brandon Brooks, Managing Editor, LA Sentinel Nicole Chang, Staff Writer, Korea Daily Alejandro Maciel, Managing Editor, Hoy Newspaper Wang Pheel, Anchor and Reporter, KSCI-TV LA 18 Stephanie Wu, Reporter, World Journal   What: The explosive growth of multicultural…

  TELLING YOUR STORY TO ETHNIC MEDIA:  KEY MEDIA DECISION MAKERS SHARE EXCLUSIVE PITCHING TIPS   Who:   Brandon Brooks, Managing Editor, LA Sentinel Nicole Chang, Staff Writer, Korea Daily Alejandro Maciel, Managing Editor, Hoy Newspaper Wang Pheel, Anchor and Reporter, KSCI-TV LA 18 Stephanie Wu, Reporter, World Journal   What: The explosive growth of multicultural…

  TELLING YOUR STORY TO ETHNIC MEDIA:  KEY MEDIA DECISION MAKERS SHARE EXCLUSIVE PITCHING TIPS   Who:   Brandon Brooks, Managing Editor, LA Sentinel Nicole Chang, Staff Writer, Korea Daily Alejandro Maciel, Managing Editor, Hoy Newspaper Wang Pheel, Anchor and Reporter, KSCI-TV LA 18 Stephanie Wu, Reporter, World Journal   What: The explosive growth of multicultural…

FREE!  To the first 25 PRSA-LA Members who respond: Here's your chance to meet and learn from Associated Press entertainment editors and reporters! Join the Entertainment Publicists Professional Society (EPPS) at The Hollywood Museum on Wednesday, February 25th from 8 a.m. to 10 a.m., as AP's panel of experts share how PR pros can best work with…

From the Golden Globes to the Grammys, Sundance to Coachella, the red carpet is rolling out for the entertainment industry’s biggest names and hottest stars and brands are clamoring to be part of the action. Brand integration and influencer seeding opportunities abound, but is it worth it? Our expert panels will share secrets on how…