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In 2020, Generation Z will be the largest consumer segment in the United States and a critical audience for many corporations, brands, organizations, and public relations agencies. Unlike every generation before them, Gen Z does not consume traditional editorial media. They prefer channels such as Instagram and YouTube for news, information and other content. Gen…
Crisis Webinar Series-Handling Crisis PR Across Various Languages Thursday, May 28 @4 pm: Handling Crisis PR Across Various Languages Thursday, May 28@4 pm: Handling Crisis PR Across Various LanguagesYurina Melara, Multiethnic Media Strategist for Covered California, will talk about how to communicate in-language with different communities, especially during crisis. Getting the word out in a…
Crisis Webinar Series IV - Daily News Coverage in a Pandemic: What’s It Like to Cover Daily News, Including Politics, for a City in Chaos? Claudia Peschiutta, a news radio veteran in Los Angeles, will talk to us about what it is like to cover the daily news in a city facing the worst recession…
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