From the Golden Globes to the Grammys, Sundance to Coachella, the red carpet is rolling out for the entertainment industry’s biggest names and hottest stars and brands are clamoring to be part of the action. Brand integration and influencer seeding opportunities abound, but is it worth it? Our expert panels will share secrets on how…

FREE!  To the first 25 PRSA-LA Members who respond: Here's your chance to meet and learn from Associated Press entertainment editors and reporters! Join the Entertainment Publicists Professional Society (EPPS) at The Hollywood Museum on Wednesday, February 25th from 8 a.m. to 10 a.m., as AP's panel of experts share how PR pros can best work with…

  TELLING YOUR STORY TO ETHNIC MEDIA:  KEY MEDIA DECISION MAKERS SHARE EXCLUSIVE PITCHING TIPS   Who:   Brandon Brooks, Managing Editor, LA Sentinel Nicole Chang, Staff Writer, Korea Daily Alejandro Maciel, Managing Editor, Hoy Newspaper Wang Pheel, Anchor and Reporter, KSCI-TV LA 18 Stephanie Wu, Reporter, World Journal   What: The explosive growth of multicultural…