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The Next Consumer Frontier: Engaging the Multicultural Millennial

LAPD Auditorium Los Angeles

The 78 million millennials in the U.S. today are not only a strong consumer force, they are also the most diverse generation in American history, with African Americans, Hispanics and Asian Americans accounting for 41% of their number.  This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential…

At Breakfast with … The Inside Hollywood Scoop: Top Entertainment Journalists Share Latest Trends & Pitching Tips for Reaching the Hispanic Market

The Latin Recording Academy/Latin GRAMMY Awards (Main Conference Room) 3030 Olympic Blvd., Santa Monica

WHO Panelists: Justino Aguila, Associate Editor of Latin Music and Special Features, Billboard Cecilia Bogran, Entertainment Reporter, Univision/KMEX-TV 34 Jessica Carrillo, Entertainment Reporter. NBC/Telemundo - Al Rojo Vivo, Acceso Total Victor Cordero "El Paparrush", Entertainment Reporter, MundoFox 22 Ella Esparza, Editor, Latin Heat Magazine Jose M. Mayorquin, Producer, ABC 7 - Eye on LA/Vista LA Pili Montilla, Entertainment Blogger, TeParaTres TV Josep…

Turning Insights Into Action: How Brands are Effectively Targeting the Modern Mom

Luxe Sunset Boulevard Hotel 11461 Sunset Blvd, Los Angeles

PRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics - today's mom.  Mintel, the leading supplier of consumer, product and media intelligence, will present the latest research on moms, including a sneak peek at recently collected data for their forthcoming annual Marketing to moms report.  Panelists…