With roughly 3 billion social media users worldwide as of 2020, social media is a dominant arena in which the battle for protecting reputations is won or lost. In this webinar, the challenges and opportunities presented by social media during a crisis will be examined through the context of COVID-19. Case study examples from this…
This webinar looks at the anatomy of issues and crisis communications, how they play out and how to handle them, but through the lens of taking the “panic” out of these situations, and in particular, addressing some of the ongoing lessons being learned during the time of global crisis being experienced as a result of…
COVID-19 has turned almost all industries on their heads with far reaching impacts. While recovery planning is beginning to come into the conversation, in the present, agencies and communication departments are working through the “new normal” and its challenges to maintain the health of their business and keep clients/brands relevant. In this PRSA Entertainment and…
Join marketing and media maven Shanita Akintonde as she shares her signature presentation, “Selling the Sizzle: How Brands (Including YOU) Can Become Notable and Quotable.” This webinaroffers an “insider’s view” on what the best brands do to remain on top and how you can do the same. Known on the campus of Columbia College Chicago…
Although PR has always been about telling a brand’s story and managing its reputation through traditional media sources, the abundance of various channels and data sources presents an opportunity for PR professionals to go beyond earned media and elevate the PR function to make it an important component of integrated marketing analytics. By aligning the…
In 2020, Generation Z will be the largest consumer segment in the United States and a critical audience for many corporations, brands, organizations, and public relations agencies. Unlike every generation before them, Gen Z does not consume traditional editorial media. They prefer channels such as Instagram and YouTube for news, information and other content. Gen…