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ICON 2022 Dallas-Fort Worth Nov. 13 – 15, 2022 Gaylord Texan Resort, Grapevine, Texas Join us in Dallas-Fort Worth for ICON 2022, which we plan to hold in person for the first time since 2019! Our headquarters hotel for PRSA and PRSSA will be the one-of-a-kind Gaylord Texan Resort & Convention Center, where we’ll be…
In 2020, Generation Z will be the largest consumer segment in the United States and a critical audience for many corporations, brands, organizations, and public relations agencies. Unlike every generation before them, Gen Z does not consume traditional editorial media. They prefer channels such as Instagram and YouTube for news, information and other content. Gen…
Although PR has always been about telling a brand’s story and managing its reputation through traditional media sources, the abundance of various channels and data sources presents an opportunity for PR professionals to go beyond earned media and elevate the PR function to make it an important component of integrated marketing analytics. By aligning the…
DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.