Senior Public Relations Manager

IW Group, one of the most celebrated multicultural agencies in the industry, is on the lookout for a dynamic Senior Public Relations Manager to join our vibrant New York office! If you’re passionate about PR and influencer campaigns targeting Asian American and diverse consumers, we want you on our team!

WHAT YOU’LL DO:

PR & Influencer Magic:

• Lead and execute multiple PR and influencer campaigns with flair
• Get our stories featured in top Asian American and general market media outlets
• Build and nurture relationships with influencers
• Be our AAPI community and culture guru for clients
• Bring your creativity to group brainstorms and strategy sessions
• Stay ahead of the curve with industry trends, media landscape, and pop culture
• Curate and maintain comprehensive media lists and influencer contacts
• Support IW brand initiatives

Event Planning & Activations:

• Design, manage, and staff exciting events and activations
• Craft and execute innovative PR plans to support events and activations

Leadership & Innovation:

• Lead client meetings and presentations with confidence
• Create professional, engaging presentations and client reports
• Leverage AI solutions to streamline workflows and elevate campaigns
• Participate in professional and community organizations
• Mentor and inspire junior staff and interns

WHAT YOU BRING:

Education:
Bachelor’s degree in Public Relations, Communications, Marketing, or a related field

Experience:

• 5+ years in a PR role/environment
• 3+ years at a reputable PR agency
• Proven media and influencer relations experience
• Expertise in key social media platforms (especially TikTok, Instagram, and X)
• Familiarity with ChatGPT and/or other AI solutions in a professional setting

Skills & Abilities:

• Outstanding client relations and people skills
• Excellent communication skills (verbal, written, and editing)
• In-depth understanding of the Asian American community and multicultural audiences
• Superb organizational skills, initiative, flexibility, sound judgment, and a positive attitude
• Ability to multitask and meet deadlines effectively
• Knowledge of press and the QSR landscape
• Willingness to travel

WORKING CONDITIONS:

• Enjoy a hybrid work schedule with 2 days in the office and remote work the rest of the time
• Be ready for extended hours when projects demand it (including weekends)
• Attend exciting client events and travel nationally or internationally as needed

PHYSICAL DEMANDS:

• Engage in a variety of activities, from sitting and using your hands to talking, hearing, standing, walking, and occasionally stooping or kneeling
• Vision abilities required include close vision

NOTE: This job description isn’t exhaustive; roles and responsibilities may evolve. We provide reasonable accommodations to support employees with disabilities.