Big brand influencer events: “Neon Carnival” presented by Levi’s and Don Julio Tequila (left), and the Princess Cruises dining experience/storytelling workshop with Chef Curtis Stone.
The lead story in this month’s issue of PRSA’s Strategies & Tactics was authored by PRSA-LA Past-President Erik Deutsch, who explores the latest influencer marketing trends. The story, titled “Inside Influencer-Targeted Events from Don Julio and Princess Cruises,” covers how big brands are creating extraordinary experiences via events that range from pop-up parties to intimate feasts.
It examines two very different events – the famed Neon Carnival targeting trendsetters at the Coachella Valley Music and Arts Festival, and an intimate dining experience with Celebrity Chef Curtis Stone aboard the Ruby Princess cruise ship. Deutsch uses these events to illustrate a series of best practices that can be applied to nearly every influencer activation.
Read the full story HERE.
