After a 3-month competitive review process, Pollack PR Marketing Group (PPMG) was selected by SodaStream USA, the leading global manufacturer and distributor of home sparkling water makers, to serve as the company’s Health and Wellness agency of record.
PPMG will lead SodaStream’s U.S. public relations efforts to inform consumers about the benefits of using SodaStream’s revolutionary platform of products designed to help consumers achieve the recommended 8 glasses of water while reducing sugar intake. PPMG will develop PR strategies as well as influencer outreach strategies that will bring the brand’s health and wellness messages to life.
“It is no secret that American consumers need to drink more water and SodaStream is revolutionizing the beverage industry by constantly developing exciting beverage options for consumers to do just that,” said Noemi Pollack, PPMG’s founder and CEO. “We are delighted to partner with SodaStream to make drinking water more enjoyable, while helping to curb our addiction to sugary sodas. We look forward to bringing SodaStream’s exciting hydration platform and advanced technology into more American homes.”