Many congratulations to the following honorees and winners!
Public Relations Professional of the Year
Ronald Wong
Imprenta Communications Group
Public Relations Team of the Year
Children’s Hospital Los Angeles
Joseph Roos Community Service Award
Julie Battaglia
President’s Award for Most Award Wins
Citizen Relations
Best in Show
Weber Shandwick
Empowering the LGBT Community to F*ck w/out Fear of HIV
Trevett Awards for Outstanding Young Professionals
Mary Marandjian
Michelle Mockler
For duplicate trophies, please contact info@prsala.org
Small PRism Trophy – $110
Large PRism Trophy – $150
Award of Excellence – $35
PRism Award Winners (Alpha by Company Name):
| Award | Category | Entry | Company |
| PRism | Strategic Campaigns and Programs > Events & Observances > Corporate/Business – Industry: Travel, Tourism, Hospitality | Bacara Resort’s Santa Barbara Food & Wine Weekend | 360viewPR |
| Award of Excellence | Strategic Campaigns and Programs > Integrated Communications > Government | Metro High Desert Corridor EIS/EIR | Arellano Associates |
| PRism | Tactical Programs > Publications | 20th Anniversary Track Reunion Yearbook | Auto Club Speedway |
| PRism | Strategic Campaigns and Programs > Reputation/Brand Management > Corporate/Business | Blue Shield of California Builds Trust Through Community Partnerships | Blue Shield of California |
| PRism | Strategic Campaigns and Programs > Issues Management > Corporate/Business | Blue Shield of California’s Courageous Stand Against Harmful Health Care Legislation | Blue Shield of California |
| PRism | Strategic Campaigns and Programs > Issues Management > Associations/Nonprofits/Education | Blue Shield of California’s Courageous Stand Against Harmful Health Care Legislation | Blue Shield of California |
| Award of Excellence | Strategic Campaigns and Programs > Integrated Communications > Corporate/Business – Industry: Healthcare | Blue Shield of California Grows Business Through Community Partnerships | Blue Shield of California |
| Award of Excellence | Tactical Programs > Media Relations > Associations/Nonprofits/Education | “Shop With Your Doc” | Cerrell Associates |
| PRism | Tactical Programs > Editorials & Op-Ed Columns | Corporate Social Responsibility Opinion-Editorial: In L.A., taking political stands can be good for business | Cerrell Associates |
| PRism | Tactical Programs > Direct Mail & Direct Response | Yes on Measure H Direct Mail Program | Cerrell Associates |
| Award of Excellence | Strategic Campaigns and Programs > Events & Observances > Associations/Nonprofits/Education | Blazing the Trail: Lessons from Women Leaders 2016 | Cerrell Associates |
| Award of Excellence | Strategic Campaigns and Programs > Events & Observances > Corporate/Business – Industry: Healthcare | Addressing California’s Leading Cost in Healthcare: The Growing Burden of Patients with Multiple Chronic Conditions | Cerrell Associates |
| PRism | Strategic Campaigns and Programs > Events & Observances > Corporate/Business – Industry: Healthcare | Shop With Your Doc | Cerrell Associates |
| PRism | Strategic Campaigns and Programs > Public Affairs > Corporate/Business | Yes on Measure H: For a Strong and Healthy West Covina | Cerrell Associates |
| Award of Excellence | Tactical Programs > Media Relations > Corporate/Business – Business-to-Consumer | Mr. Clean, the Undisputed Winner of the Super Bowl | Citizen Relations |
| PRism | Tactical Programs > Media Relations > Corporate/Business – Business-to-Consumer | TRAVELOCITY INSPIRES AMERICANS TO TRAVEL ONE BEER AT A TIME | Citizen Relations |
| PRism | Tactical Programs > Video Programs > Corporate/Business – Consumer Products | Old Spice and Citizen Relations’ 1-800-PROVE-IT Infomercials | Citizen Relations |
| PRism | Tactical Programs > Brochures > Print | TRAVELOCITY INSPIRES AMERICANS TO TRAVEL ONE BEER AT A TIME | Citizen Relations |
| PRism | Tactical Programs > Press Kits | Old Spice and Citizen Relations Hardest Working Collection Media Kit Provides Essential “Tools” for New Performance Line-Up | Citizen Relations |
| Award of Excellence | Tactical Programs > Social Media > Corporate/Business – Business-to-Consumer | Search for #TheNextMrClean | Citizen Relations |
| PRism | Tactical Programs > Blogger Outreach | Swiffer Fanatics 2.0 | Citizen Relations |
| PRism | Strategic Campaigns and Programs > Events & Observances > Corporate/Business – Consumer Products | Happy 18th Birthday, Swiffer! | Citizen Relations |
| PRism | Strategic Campaigns and Programs > Marketing > Corporate/Business – Consumer Products | Mr. Clean, the Undisputed Winner of the Super Bowl | Citizen Relations |
| Award of Excellence | Tactical Programs > Video Programs > Government | Aliso Viejo Town Center | Consensus Inc. |
| Award of Excellence | Tactical Programs > Social Media > Associations/Nonprofits/Education | Crespi Carmelite High School Modernization Plan | Consensus Inc. |
| Award of Excellence | Strategic Campaigns and Programs > Community Relations > Associations/Nonprofits/Education | Crespi Carmelite High School Modernization Plan | Consensus Inc. |
| Award of Excellence | Tactical Programs > Feature Stories | Last days to enroll for health coverage to start Jan 1 2017 | Covered California |
| Award of Excellence | Strategic Campaigns and Programs > Events & Observances > Corporate/Business – Consumer Products | Willow Frees Nursing Moms with First Wearable Breast Pump | Current Marketing |
| Award of Excellence | Tactical Programs > Publications | FilmL.A.’s 2016 Feature Film Study | FilmL.A.,Inc. |
| PRism | Tactical Programs > Websites > External/Public | FilmL.A. Website Re-Design | FilmL.A.,Inc. |
| PRism | Tactical Programs > Video Programs > Corporate/Business – Sustainability/Environmental | CRC – Elk Hills Education and Awareness Video | Fiona Hutton & Associates |
| PRism | Strategic Campaigns and Programs > Crisis Communications > Corporate/Business | Crimson Pipeline – Grove Incident Response | Fiona Hutton & Associates |
| Award of Excellence | Strategic Campaigns and Programs > Public Service > Government | Golin Fights Tobacco in California | Golin |
| PRism | Strategic Campaigns and Programs > Events & Observances > Corporate/Business – Industry: Sports | Shared Experiences – Toyota NASCAR Drivers & Winter Olympians | Golin |
| PRism | Strategic Campaigns and Programs > Diversity Communications > Corporate/Business | LUNA CHAMPIONS EQUAL PAY | Golin |
| Award of Excellence | Strategic Campaigns and Programs > Marketing > Corporate/Business – Consumer Products | Nintendo Switch Product Launch | Golin |
| PRism | Tactical Programs > Feature Stories | Finding Love for 34 Foster Children and Finding A Forever Family | Hillsides |
| Award of Excellence | Strategic Campaigns and Programs > Public Service > Associations/Nonprofits/Education | Finding Forever Families | Hillsides |
| PRism | Strategic Campaigns and Programs > Reputation/Brand Management > Corporate/Business | Designing MVE + Partners’ Industry Perception Through Innovative PR | Idea Hall |
| PRism | Strategic Campaigns and Programs > Integrated Communications > Corporate/Business – Consumer Products | Opening Doors: Launching Kevo 2nd Gen to the Mass Consumer Market | imre |
| Award of Excellence | Strategic Campaigns and Programs > Issues Management > Associations/Nonprofits/Education | Soy Wires: Alerting the Public to a Potential Rat Problem in their Cars | Juris Productions |
| PRism | Strategic Campaigns and Programs > Reputation/Brand Management > Associations/Nonprofits/Education | It’s Time to Take Another Look at Richard Nixon | KTStewart Communications |
| PRism | Strategic Campaigns and Programs > Events & Observances > Associations/Nonprofits/Education | It’s Time to Take Another Look at Richard Nixon | KTStewart Communications |
| Award of Excellence | Strategic Campaigns and Programs > Integrated Communications > Associations/Nonprofits/Education | It’s Time to Take Another Look at Richard Nixon | KTStewart Communications |
| PRism | Tactical Programs > Websites > External/Public | Los Angeles County Department of Beaches & Harbors Website | LA County Dept. of Beaches & Harbors |
| Award of Excellence | Strategic Campaigns and Programs > Crisis Communications > Associations/Nonprofits/Education | LA Opera’s Akhnaten – Black History Matters Protest | LA Opera |
| PRism | Strategic Campaigns and Programs > Diversity Communications > Corporate/Business | EMBRACA STUDY CLINICAL TRIAL | LAGRANT COMMUNICATIONS |
| Award of Excellence | Tactical Programs > Press Conferences | Harriet, the tunnel boring machine, breakthrough | Los Angeles County Metropolitan Transportation Authority |
| PRism | Strategic Campaigns and Programs > Events & Observances > Government | Downtown L.A. Bike Share | Los Angeles County Metropolitan Transportation Authority |
| PRism | Strategic Campaigns and Programs > Integrated Communications > Government | Measure M Educational Campaign | Los Angeles County Metropolitan Transportation Authority |
| PRism | Strategic Campaigns and Programs > Integrated Communications > Government | Make Your Mark Media Campaign | Los Angeles County Registrar-Recorder/County Clerk |
| PRism | Tactical Programs > Blogs | Knee Pain News: A Blog to Point Patients to Potential Relief | Merryman Communications |
| PRism | Strategic Campaigns and Programs > Community Relations > Corporate/Business | Molina HOPE Coat Drive | Molina Healthcare |
| PRism | Strategic Campaigns and Programs > Internal Communications / Employee Relations | Executives in an Elevator | Molina Healthcare |
| Award of Excellence | Strategic Campaigns and Programs > Public Affairs > Corporate/Business | Influencing the National Health Care Policy Conversation | Molina Healthcare |
| PRism | Strategic Campaigns and Programs > Integrated Communications > Corporate/Business – Industry: Healthcare | Molina HOPE Coat Drive | Molina Healthcare |
| PRism | Strategic Campaigns and Programs > Public Service > Corporate/Business | NBC4 CLEAR THE SHELTERS | NBC4 Southern California |
| Award of Excellence | Strategic Campaigns and Programs > Community Relations > Corporate/Business | NBC4 CLEAR THE SHELTERS | NBC4 Southern California |
| PRism | Strategic Campaigns and Programs > Integrated Communications > Corporate/Business – Business-to-Business | From Wallboard to Website: Drawing Designers into a Virtual Library | Padilla |
| PRism | Tactical Programs > Newsletters > Digital | Learn4Life The Learning Report Newsletter | Phelps |
| PRism | Tactical Programs > Video Programs > Associations/Nonprofits/Education | Change Your Story Video | Phelps |
| Award of Excellence | Tactical Programs > Brochures > Print | Learn4Life Change Your Story brochure | Phelps |
| Award of Excellence | Tactical Programs > Newsletters > Digital | Almond Board of California Health Professional Influencer E-newsletter | Porter Novelli |
| PRism | Strategic Campaigns and Programs > Crisis Communications > Associations/Nonprofits/Education | Pomona Valley Hospital Medical Center Demonstrates Commitment to Safe, High-Quality Patient and Family-Centric Care | Porter Novelli |
| PRism | Strategic Campaigns and Programs > Integrated Communications > Corporate/Business – Consumer Products | Carpe PM – Seize The Afternoon with California Almonds | Porter Novelli |
| PRism | Tactical Programs > Video Programs > Corporate/Business – Industry: Travel, Tourism, Hospitality | Princess Cruises Brings a Learning Family North to Alaska | Princess Cruises |
| PRism | Tactical Programs > Press Conferences | Majestic Princess, introducing the newest jewel in the crown of the Princess Cruises fleet | Princess Cruises |
| PRism | Tactical Programs > Social Media > Corporate/Business – Business-to-Consumer | Inspiring Travelers to #ComeBackNew through Social Media | Princess Cruises |
| PRism | Tactical Programs > Satellite Media Tours | Princess Cruises Celebrates 40 Years of the Love Boat | Princess Cruises |
| PRism | Tactical Programs > Research & Evaluation | Princess Cruises 7th Annual Relaxation Report | Princess Cruises |
| Award of Excellence | Strategic Campaigns and Programs > Events & Observances > Corporate/Business – Industry: Travel, Tourism, Hospitality | Majestic Princess Michelin-Star Chefs and Menu Debut | Princess Cruises |
| PRism | Strategic Campaigns and Programs > Marketing > Corporate/Business – Industry: Travel, Tourism, Hospitality | Retail Availability of the Princess Luxury Bed | Princess Cruises |
| PRism | Strategic Campaigns and Programs > Global Communications | How Cruising Connects the World. Majestic Princess Celebrates the Culture of China During the Ancient Silk Road Sea Route | Princess Cruises |
| PRism | Strategic Campaigns and Programs > Community Relations > Government | Champions for Change “Be Better” Campaign Community Relations | RSE |
| Award of Excellence | Strategic Campaigns and Programs > Diversity Communications > Associations/Nonprofits/Education | Ending the Double Standard for Spanish-language Performers | SAG-AFTRA |
| Award of Excellence | Strategic Campaigns and Programs > Integrated Communications > Associations/Nonprofits/Education | Ending the Double Standard for Spanish-language Performers | SAG-AFTRA |
| PRism | Tactical Programs > Video Programs > Government | Nick Melvoin for School Board (Video) | SKD Knickerbocker |
| PRism | Strategic Campaigns and Programs > Public Affairs > Associations/Nonprofits/Education | Shatterproof | SKD Knickerbocker |
| Award of Excellence | Tactical Programs > Media Relations > Corporate/Business – Business-to-Business | Launching Kennedy Wilson Brokerage into the National Spotlight | The Hoyt Organization |
| Award of Excellence | Tactical Programs > Media Relations > Corporate/Business – Business-to-Business | Making a Name for Forte in the Vegas Lights | The Hoyt Organization |
| PRism | Strategic Campaigns and Programs > Public Service > Government | Beating the Drought | The Wolcott Company |
| PRism | Tactical Programs > Social Media > Corporate/Business – Business-to-Business | Universal Television – Emmy Campaign Microsite | Universal Television |
| Award of Excellence | Strategic Campaigns and Programs > Marketing > Corporate/Business – Consumer Products | Slain: Saving a Video Game Publisher and Increasing the Metacritic Score By 34 Points | VIM Global |
| PRism | Tactical Programs > Video Programs > Corporate/Business – Industry: Travel, Tourism, Hospitality | Bringing Big Anaheim Flavor to Tiny Screens: Visit Anaheim Spoon Feeds Delicious Bite-Sized Videos to the Masses | Visit Anaheim |
| Award of Excellence | Tactical Programs > Blogs | Visit Anaheim Leverages Pokémon Go Craze to Showcase the Destination | Visit Anaheim |
| PRism | Tactical Programs > Video Programs > Corporate/Business – Industry: Healthcare | Changing Lives with Every Breath: The Beaulieu Family | Weber Shandwick |
| PRism | Strategic Campaigns and Programs > Public Service > Associations/Nonprofits/Education | Empowering the LGBT Community to F*ck w/out Fear of HIV | Weber Shandwick |
| PRism | Strategic Campaigns and Programs > Diversity Communications > Associations/Nonprofits/Education | Empowering the LGBT Community to F*ck w/out Fear of HIV | Weber Shandwick |
| PRism | Strategic Campaigns and Programs > Marketing > Associations/Nonprofits/Education | Empowering the LGBT Community to F*ck w/out Fear of HIV | Weber Shandwick |
| PRism | Strategic Campaigns and Programs > Integrated Communications > Associations/Nonprofits/Education | Empowering the LGBT Community to F*ck w/out Fear of HIV | Weber Shandwick |
| PRism | Tactical Programs > Media Relations > Associations/Nonprofits/Education | High Schoolers STEM into Viral Buzzfeed Video | Westbound Communications |
| Award of Excellence | Strategic Campaigns and Programs > Internal Communications / Employee Relations | You Can Never Be Too Prepared: Readying a Non-PR Staff to Manage Contentious Public Hearings | Westbound Communications |
| PRism | Tactical Programs > Media Relations > Corporate/Business – Business-to-Business | How Zeno Positioned Influential as the Future of Influencer Marketing | Zeno Group |
| Award of Excellence | Strategic Campaigns and Programs > Integrated Communications > Corporate/Business – Consumer Products | Kia’s “Hero’s Journey” to Winning the Super Bowl | Zeno Group |