The 62nd PRism Awards was held on October 28 at the Taglyan Complex, Los Angeles. Thank you to all who attended the event.
The 62nd Annual PRism Awards brought together communications professionals from across Southern California to celebrate excellence in public relations, recognizing the campaigns, organizations, and individuals whose work made a meaningful impact over the past year.
Emmy Award-winning journalist Sarah Pilla of Spectrum News 1 returned for her third consecutive year as host, once again bringing her signature energy, professionalism, and insight to the PRism Awards. Her engaging presence helped guide an evening dedicated to honoring the creativity, innovation, and impact that define the communications profession.
The awards program celebrated 67 honorees, including:
Jason Levin (Edelman) – Public Relations Professional of the Year
Scott Pansky (Sandbox Lessons) – Joseph Roos Community Service Award
Ellen Yang (Punctuation PR) – Rising Star of the Year
Port of Long Beach – Best In-House PR Team of the Year
H+M Communications – Agency Team of the Year
Rocket Launch – Best in Show
H+M Communications – President’s Award.
PRism Winners – Tactical & Strategic Campaigns
Award winners are selected by an independent panel of judges from the Las Vegas PRSA Chapter. Awards are presented here in alphabetical order by category, not the order in which they were conferred.
| Strategic or Tactical | Category | Entry Title | Company Name | Award |
| Tactical | EARNED Category – Editorials & Op-Ed Columns | Newsweek: Disability Doesn’t Have to Mean Isolation | Joni and Friends | AOE |
| Tactical | EARNED Category – Feature Stories | More Than a Name: Repositioning Orangewood Foundation on Orange County’s Biggest Giving Day | Idea Hall | PRism |
| Tactical | EARNED Category – Media Relations – Associations/Education | Changing the Conversation Around Virtual Public Education in California | Olmstead Williams Communications | PRism |
| Tactical | EARNED Category – Media Relations – Consumer Products & Services | A Mother’s Fight for School Safety Reaches National News | AIJ Communications | AOE |
| Tactical | EARNED Category – Media Relations – Consumer Products & Services | Gran Malo: Earning the Party | H+M Communications | PRism |
| Tactical | EARNED Category – Media Relations – Not-for-Profit | The Americans with Disabilities Act Turns 35 | Joni and Friends | AOE |
| Tactical | EARNED Category – Media Relations – Not-for-Profit | Union Rescue Mission’s “Saint of Skid Row” Champions Health for Unhoused Women | Rocket Launch | PRism |
| Tactical | EARNED Category – Media Relations – Sports & Entertainment | Amazon Music Presents “No Me Quiero Ir de Aquí: Una Más” | Amazon Music & H+M Communications | PRism |
| Tactical | EARNED Category – Media Relations – Technology | Powering AI at Scale: Elev8’s Campaign for TeraWulf’s $19 Billion Anthropic Milestone | Elev8 New Media | AOE |
| Tactical | EARNED Category – Media Relations – Travel Tourism Hospitality | Making the Case for the Future of Los Angeles: HALA’s First Major Media Relations Campaign | Fiona Hutton & Associates | AOE |
| EARNED Category – Media Relations – Travel Tourism Hospitality | LAAX U.S. PR Launch | 360view | none | |
| Tactical | EARNED CategoryPress Kit / Media Kit | Sharing the Message of Disability Outreach with Expanded Audiences | Joni and Friends | AOE |
| Tactical | OWNED Category – Creative Tactics – Graphic Design | UC Irvine – 60th Anniversary Poster Series | Idea Hall | AOE |
| Tactical | OWNED Category – Video Programs – Associations/Education | Renewed: The Journey to Safe Drinking Water | Southern California Water Coalition | PRism |
| Tactical | OWNED Category – Video Programs – Not-for-Profit | Renewed: The Journey to Safe Drinking Water | Southern California Water Coalition | PRism |
| Tactical | PAID Category – Influencer Marketing | The Journey Became the Destination: Turning JSX Into Coachella’s First Social-First Travel Experience | Modern Currency PR | AOE |
| Tactical | PAID Category – Influencer Marketing | Renewed: Influencers Explain the Journey to Safe Drinking Water | Southern California Water Coalition | PRism |
| Tactical | SHARED Category – Social Media | You Are Not Alone: Building a Global Cystinosis Community Through Social Media | Idea Hall | AOE |
| Tactical | SHARED Category – Social Media | Renewed: Science Creators Make Recycled Water Relatable | Southern California Water Coalition | PRism |
| Strategic | Community Relations – Corporate/Business – Sustainability/Environmental | The Good Neighbor at Scale: The Port of Long Beach Community Sponsorship Program | Port of Long Beach | AOE |
| Strategic | Community Relations – Corporate/Business – Sustainability/Environmental | CalRecycle / 40 Acre Conservation League Community Land Tour: Connecting Youth and Environmental Stewardship | T&T Public Relations, Inc. | AOE |
| Strategic | Community Relations – Government | Covered California Rooted in Care for Asian Americans | IW Group, Inc. | AOE |
| Strategic | Community Relations – Government | H2GO 5K RUN | Palmdale Water District | AOE |
| Strategic | Community Relations – Government | Annual Scheduled Maintenance at Castaic Lake | SCV Water | PRism |
| Strategic | Corporate Social Responsibility – Corporate/Business – Consumer Products & Services | Black History Month 2026 | Forest Lawn | AOE |
| Strategic | Crisis Communications – Government | When Trust Matters Most: The Port of Long Beach’s Response to the Mississippi Container Collapse | Port of Long Beach | PRism |
| Strategic | Diversity Equity and Inclusion – Government | For the Love of Californians | IW Group, Inc. | PRism |
| Strategic | Events & Observances – Corporate/Business – Consumer Products & Services | One Year Later: How GoFundMe Sustained Support for LA Wildfire Survivors Still Rebuilding | GoFundMe | PRism |
| Strategic | Events & Observances – Corporate/Business – Sports & Entertainment | Amazon Music Presents “No Me Quiero Ir de Aquí: Una Más” | Amazon Music & H+M Communications | PRism |
| Strategic | Events & Observances – Government | Metro D Line Opening: A Transformative Moment for Los Angeles | LA Metro | PRism |
| Strategic | Integrated Communications – Corporate/Business – Business-to-Business | Plan A Through Plan D: A Nearly $2-Billion Deal That Survived Its Own Launch Plan | Connect Creative | PRism |
| Strategic | Integrated Communications – Corporate/Business – Business-to-Business | Driving Business Growth with Integrated Communications | The Hoyt Organization | AOE |
| Strategic | Integrated Communications – Corporate/Business – Consumer Products & Services | Toyota 4Runner Landia | Conill | AOE |
| Strategic | Integrated Communications – Corporate/Business – Consumer Products & Services | One Year Later: How GoFundMe Sustained Support for LA Wildfire Survivors Still Rebuilding | GoFundMe | PRism |
| Strategic | Integrated Communications – Corporate/Business – Consumer Products & Services | Gran Malo: The Spark That Ignites the Party | H+M Communications | AOE |
| Strategic | Integrated Communications – Corporate/Business – Healthcare | Arcutis’ “Free to Be Me” Campaign with M+ | M+ Healthcare Marketing & Communications | PRism |
| Strategic | Integrated Communications – Corporate/Business – Travel Tourism Hospitality | Loreto Uncovered: Baja California Sur X Sports Illustrated Swimsuit | Zapwater Communications | PRism |
| Strategic | Integrated Communications – Government | Rewriting LA County’s Story: Integrated Communications to Reduce Stigma and Save Lives | Los Angeles Department of Health Services | PRism |
| Strategic | Integrated Communications – Not-for-Profit | Teaming Up to Tackle Cholesterol into the LDL Safe Zone | M+ Healthcare Marketing & Communications | AOE |
| Strategic | Integrated Communications – Not-for-Profit | Together We Rise, Together We Win-UNAC/UHCP 2025 Kaiser Permanente Bargaining Campaign | United Nurses Associations of California/Union of Health Care Professionals (UNAC/UHCP) | PRism |
| Strategic | Integrated Communications – Not-for-Profit | Wellnest Supporting Children Through Crisis: Turning a Mental Health Resource into a Community Movement | Wellnest | none |
| Strategic | Internal Communications/Employee Relations | Employee Health and Wellness Program | SCV Water | Prism |
| Strategic | Investor Relations | Credit Where It’s Due: The Investor Report That Explains the Down Quarters Too | Connect Creative | PRism |
| Strategic | Marketing – Corporate/Business – Consumer Products & Services | Toyota launches all-new 4Runner with 4Runner Landia | Conill | PRism |
| Strategic | Marketing – Corporate/Business – Consumer Products & Services | Gran Malo: The Spark That Ignites the Party | H+M Communications | PRism |
| Strategic | Marketing – Corporate/Business – Healthcare | Arcutis’ “Free to Be Me” Campaign with M+ | M+ Healthcare Marketing & Communications | PRism |
| Strategic | Marketing – Not-for-Profit | From Search to Support: How Second Harvest Turned a Google Ad Grant into Community Action | Idea Hall | AOE |
| Strategic | Marketing – Not-for-Profit | Teaming Up to Tackle Cholesterol into the LDL Safe Zone | M+ Healthcare Marketing & Communications | PRism |
| Strategic | Multicultural Communications – Corporate/Business – Associations/Education | Turning Recognition into Results: How Cerritos College Leveraged Independent ROI Research and an Integrated Marketing Campaign to Elevate Its Value Story | GradComm & Cerritos College | AOE |
| Multicultural Communications – Corporate/Business – Associations/Education | Black Student Success Week 2026: The Student Hour – Revolution: (Re)Defining Black Student Success | T&T Public Relations, Inc. | none | |
| Strategic | Multicultural Communications – Corporate/Business – Consumer Products & Services | Toyota 4Runner Landia | Conill | AOE |
| Strategic | Multicultural Communications – Corporate/Business – Consumer Products & Services | Gran Malo: Becoming the Spark That Ignites the Party | H+M Communications | PRism |
| Strategic | Multicultural Communications – Corporate/Business – Sports & Entertainment | Amazon Music Presents “No Me Quiero Ir de Aquí: Una Más” | Amazon Music & H+M Communications | AOE |
| Strategic | Multicultural Communications – Corporate/Business – Sports & Entertainment | Disney Animation’s “Songs in Sign Language” | Walt Disney Animation Studios | PRism |
| Strategic | Multicultural Communications – Government | For the Love of Californians | IW Group, Inc. | AOE |
| Strategic | Multicultural Communications – Government | Reimagining Public Transit in Los Angeles’ Most Vulnerable Communities | Lee Andrews Group | PRism |
| Strategic | Multicultural Communications – Not-for-Profit | A Multicultural Approach to Impact PR | The Hoyt Organization | AOE |
| Strategic | Public Affairs – Not-for-Profit | Cutting Through Red Tape: Mobilizing Orange County to Improve Access to Mental Health Care | Idea Hall | PRism |
| Strategic | Public Service – Associations/Education | Renewed: The Journey to Safe Drinking Water | Southern California Water Coalition | AOE |
| Strategic | Public Service – Not-for-Profit | Union Rescue Mission’s “Saint of Skid Row” Champions Health for Unhoused Women | Rocket Launch | PRism |
| Strategic | Public Service – Not-for-Profit | Renewed—Explaining Potable Reuse for Communities | Southern California Water Coalition | AOE |
| Strategic | Reputation/Brand Management – Corporate/Business | Port of the Future: Reimagining the Port of Long Beach’s Brand Through the 2026 State of the Port | Port of Long Beach & Bob Gold & Associates | AOE |
| Strategic | Reputation/Brand Management – Corporate/Business | Solving LA’s Housing Crisis One Affordable Community at a Time; Logos Launched, Unveils 15 Developments Over Next Three Years | Connect Creative | PRism |
