How to Prevent a Digital Disaster: The PR Pros Guide for Online Reputation Management

Event Info:

Despite the PR industry’s growing digital expertise, online crises continue to play out and leave professional communicators scrambling to minimize the damage. Can anything be done to prevent these volatile situations in the first place?  This program will examine recent high profile digital disasters, and what steps could have been taken to prevent them. Our all-star panel of experts will weigh in on these real-world situations and discuss hands-on best practices for crisis prevention in a digital world.

Panelists:
Eric Schwartzman, Founder and CEO, Comply Socially (@ericschwartzman)
Siobhan O’Neill, VP, Edelman Digital (@angelcityblues)
Chris Baccus, Executive Director, Digital, GolinHarris (@cbaccus)
Laura Knapp, President, Social Spotlight Media (@LauraKnapp)

Moderator:
Karen Kovaks North (@APOCusc)
Chair, Online Social Communities Program
Annenberg School for Communication & Journalism

Time:
5:30-6:30 p.m. Registration and Networking Mixer
6:30-8:00 p.m. Panel Presentation

No cancellations after Sunday, March 23, 2014. Online reservations available until noon on Wednesday, March 26.  After registration has closed, walk in registrations will be available for an additional $10 administrative fee.

Sponsored by:

Photography courtesy of

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