TONY FERGUSON
Principal, Society House
Principal of Society House, a boutique PR team based in Los Angeles, Tony has masterfully orchestrated high-impact PR initiatives that have resonated with a diverse range of clients – from Fortune 500 brands and music powerhouses to TV and film projects, non-profit organizations, and corporate ventures. His ability to cultivate and nurture enduring professional relationships is a testament to his impeccable networking skills and innate understanding of client needs.
At the heart of Tony’s career lies his unbridled passion for championing the voices of his clients. With a historically diverse portfolio that includes luminaries such as De La Soul, Awkwafina, Roc Nation, DMX Memorial, BlackPAC, Otis Redding Foundation and Motown Gospel, he has seamlessly bridged the gap between creative vision and media representation. His remarkable contributions extend to high-impact placements in renowned media outlets, including GMA, New York Times, Black Enterprise, Forbes, Complex, CNN, USA TODAY, XXL, and Mass Appeal.
Tony’s journey to industry leadership began during his freelance years in Los Angeles from October 2006 to August 2018. During this period, he leveraged his expertise to secure consulting contracts with PR agencies, guiding the development and execution of groundbreaking campaigns. His role as a tactical leader enhanced the capabilities of a variety of PR teams and ensured seamless communication between clients and artists. He was pivotal in amplifying positive media exposure for notable clients such as Tommy Boy Records, Kobalt Records, Primary Wave, RCA Inspiration, 5-time Grammy award winner Kelly Rowland, NBA greats Dwight Howard and Chris Paul, and more.
Before his consultancy success, Tony honed his skills at major record label, Columbia Records from 1999 to 2006. Starting as a paid Media intern, he swiftly ascended to the role of Senior Director of Media. A key member of PR teams for luminaries like Beyoncé, Destiny’s Child, Nas, Lil Bow Wow, Lauryn Hill, and Amerie, he played a critical role in orchestrating impactful campaigns.
Tony holds a degree in Business Administration – Marketing from San Jose State University. This academic foundation, combined with his rich professional journey, forms the bedrock of his strategic prowess and leadership in the world of public relations.
