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2008 PRSA-LA
Board of Directors
PRESIDENT
The Celebrity Source
VICE PRESIDENT/SECRETARY
Angela Wannberg
Chandler Chicco Agency
VICE PRESIDENT
Karen White, APR
Director, Corp. Communications
Amgen
VICE PRESIDENT
Dawn Wilcox, APR
General Manager, Los Angeles
Allison & Partners
VICE PRESIDENT
Eric Moses
Vice President
Consensus Planning Group
IMMEDIATE PAST PRESIDENT
Brandy Phillips
Senior Manager Communications
Walt Disney Internet Group
DIRECTORS
Ron Antonette
Vice President
Fleishman-Hillard
Kimberly Cohn
Director of Marketing Communications
Easter Seals
Christine Shaw Davis
Communications Director
BBC Worldwide
Kathleen Dunleavy
Communications Lead Manager
West Region
Sprint Nextel
Holly Ferris
President
Ferris Communications
Bob Gold
President
Bob Gold & Associates
Brian O'Connor
Director of Public Relations
Cunard Line
Alfredo Padilla
Vice President
Comerica Bank Western Market – Corp.
Marcie Perez
Vice President
Idea Hall
Phyllis Tucker
Senior Vice President
Hill & Knowlton
Kristen Wareham
Sr. Communications Manager
Yahoo!
Kate Wilkinson
Account Executive
Manning Selvage & Lee
ASSEMBLY DELEGATES
Michael J. Furtney, APR, Fellow PRSA (2009)
Principal
Killeen Furtney Group
Peter Hidalgo, APR (2010)
Chief of Staff
Legislation and Communications
Councilmember José Huizar
Council District 14
Daryl R. McCullough (2009)
President
PainePR
Dawn McKenzie (2009)
Assistant Regional Manager
Product Communications
General Motors Corporation
Ron W. Roecker (2010)
Global Vice President, Entertainment
Taylor
Joe Pan, APR (2009)
Partner
Lang/Pan/Chan Public Relations
Stefan I. Pollack (2008)
President
The Pollack PR Marketing Group
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Member Links:
Job Listings
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Erik Deutsch
Editor
323-851-2455
erikd@excelpr.com
L.A.Connect
is published by
PRSA-LA
11271 Ventura Blvd. #514
Studio City, CA 91604
Phone: 818-761-5575
(c) 2008 PRSA-LA
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The Los Angeles Area Chapter of the Public Relations Society of America is comprised of more than 500 public relations professionals representing many L.A.-area corporations, public relations agencies, independent practitioners, educational institutions and nonprofit organizations.
Our diverse membership benefits from PRSA-LA's educational and networking opportunities, as well as services such as job listings, referral programs, internship opportunities, chapter meetings and other resources.
Milestones
1948
PRSA-LA incorporated as one of PRSA's first five founding chapters. Bob Roberts elected first chapter president.
1955
PRSA-LA hosts the national PRSA Annual Conference. More than 1,100 PR pros attend at the Ambassador Hotel.
1964
PRSA-LA holds the first annual PRism Awards competition and banquet.
1965
PRSA-LA elects its first woman president, Pat Penney.
1970
PRSA-LA Executive Director Barbara Shore is hired to run the chapter's day-to-day operations – a position she still holds 38 years later.
1985
PRSA-LA awards the first Joseph Roos Award to recognize PR professionals who have demonstrated extraordinary community service.
1988
PRSA-LA members Eric Stoltz and Tom Trevett form PRSA's first Young Professionals (YP) section.
1989
PRSA-LA awards the first Don Perkins Grant to fund PR services for worthy nonprofit organizations.
1990
PRSA-LA and the Annenberg School for Communication hold the first Kenneth Owler Smith (KOS) Symposium named after the beloved USC professor.
2004
PRSA-LA Board Member Dawn Wilcox, APR stages the first Quality Time with PR Minds event and creates a model program for assisting nonprofits that is emulated by other PRSA chapters.
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| Dear PR Professional,
If you are taking the time to read this newsletter, I hope you will take just a moment more to forward it to someone you know who isn't already a member of PRSA, but perhaps should be.
There has never been a better time get involved. Those who join the national PRSA organization by July 31st will receive their first year of membership in the Los Angeles Chapter for FREE – that's an $80 savings! More information about this great offer is available on PRSA's Web site.
 I have personally gained so much as a member of PRSA-LA. I have met terrific people, developed business leads and acquired skills that I probably wouldn't have gained elsewhere.
In addition, I have learned a great deal from PRSA-LA programs and professional development seminars. Some of the best events this year are coming up in the next few months, including the August 6th Sports PR Panel, the September 23rd East Coast TV Talk Show Producers Program and the October New Media Half-Day Seminar, to name just a few.
If you're already a PRSA-LA member, become more involved by joining a committee – it's the best way to get the most out of your membership. Visit the PRSA-LA site for committee information and a sign-up form.
Have a great summer, and don't forget to remind your non-member colleagues that the best of PRSA-LA is yet to come!
Rita Tateel, President, PRSA-LA
President, The Celebrity Source, Inc.
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J uly 24th…
How to Boost Your Success with News and Talk Radio
Despite the rapidly changing media landscape, radio remains a vital outlet for generating publicity and brand awareness. PRSA-LA has assembled an all-star panel of local news and talk radio professionals who will discuss how to access and pitch radio editors, develop effective story hooks and increase placements.
WHO:
Tess Vigeland, Host, MarketPlace Money
Chris Little, News Director, KFI-AM 640
Johnny Wendell, Host, KTLK-AM 1150
Pete Demetriou, Reporter, KFWB-AM 980
WHEN:
Thursday, July 24, 2008
7:45 am – 9:00 am
(Bagels and coffee will be served)
WHERE:
Union Bank of California
Coral Pavilion Room (Plaza Level in the courtyard)
445 South Figueroa St.
Los Angeles CA 90071
COST:
Payable at the door.
$10 for PRSA members, $20 for non-members,
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PRism Awards 2008 Entry Deadline – August 1st
You gotta be in it to win it!
 Get the recognition you deserve by taking home a prestigious PRism Award. The final deadline for entries is Friday, August 1st at 3:00 pm.
The competition is open to all PR practitioners who work in Greater Los Angeles or have worked on assignments for L.A.-based clients. Work must have been completed between July 1, 2007 and June 30, 2008.
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You're invited to join PRSA-LA's group on LinkedIn. Joining takes less than a minute, and will enable you to find and connect with other members of the group.
Click here to get started.
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Member News
Genovesi Joins Medialink
 PR agency veteran Deborah Genovesi, APR has joined Medialink's LA Bureau as VP of client solutions. Deborah has served in a supervisory capacity for several global PR agencies, including Fleishman-Hillard and Golan Harris in Los Angeles. She's also an award-winning broadcast news and video production professional, as well as an expert media trainer. In her new post, Deborah will focus on helping clients work with Medialink to distribute their messages on TV, radio and online media.
Fleishman-Hillard Goes Hollywood
 Fleishman-Hillard Los Angeles recently moved from downtown to the Hollywood & Highland entertainment district along Hollywood Blvd. Fittingly, the new office, designed by Gensler, features a red carpet that runs through its central hallway as a signature icon. Additionally, the agency announced the formation of a global Entertainment Practice Group that will help clients incorporate entertainment into their overall marketing mix. The new group will be led by David Stamper, senior vice president, partner and general manager of the L.A. office.
Pollack Tapped by Display Boys
The Pollack PR Marketing Group (PPMG) has won a competitive bid to provide national PR strategy and outreach for Display Boys – a leading retail solutions firm that specializes in branding, packaging, displays and in-store design.
Wonacott Adds Enable IPC to Tech Roster
 Wonacott Communications has been retained by Valencia-based Enable IPC to oversee all of the tech company's PR involving its nano-based alternative energy solutions. Messaging and outreach will target a wide range of industries that can benefit from such green technology.
Gold to Publicize Spanish-Language Children's Network
Bob Gold & Associates has added Sopresa! – America's fastest growing Spanish-language children's network – to its cable and telecommunications industry practice. The agency will publicize and promote Sopresa!'s efforts to bring culturally relevant programming to Spanish-speaking youths throughout North America.
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Sponsorship Opportunity
2008 PRSA-LA PRism Awards Banquet
Your organization can reach more than 300 of L.A.'s most influential PR and news media professionals at this year's PRism Awards banquet. The event will be held Thursday, November 6th at the Universal City Hilton.
 For information about sponsorship, please contact Josefina Mora at jmora@playhousedistrict.org or (626) 744-0340
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 Mark Your Calendar
July 24
At Breakfast With…
Radio Reporters
Union Bank, Downtown L.A.
August 6
Sports PR Panel
Lunch and Game
Anaheim Stadium
August 14
Independent Practitioners Group
September 23
East Coast Producers Tell All
October 11
Quality Time with PR Minds
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PR Pros Needed for 6th Annual "Quality Time with PR Minds" Event
 A little PR assistance can yield a big reward for nonprofit organizations. But the most worthwhile nonprofits often don't have the resources to afford such assistance. That's why PRSA-LA VP Dawn Wilcox created "Quality Time with PR Minds" – an annual one-day event that provides pro-bono PR consulting to worthy nonprofits based in the L.A. area.
This year's event will be held Saturday, October 11th at the RAND Corporation headquarters in Santa Monica. Dawn anticipates between 30-40 nonprofit organizations will participate, so she's looking for 80-100 PR professionals with at least one year of experience to donate their time and creativity. Volunteering is a great way to meet colleagues and give back to the community.
The event runs from 8:30 am to 4:00 pm. Volunteers can attend for the entire day, or just the morning or afternoon session. Breakfast, lunch and parking will be provided courtesy of Kaiser Permanente and RAND.
For more information, please contact Dawn at dawn@allisonpr.com.
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Volunteer Opportunity #2
Become an Emergency PIO for the Red Cross
 The San Gabriel Pomona Valley and Greater Los Angeles chapters of the American Red Cross are looking for volunteer public information officers to help deal with media during an emergency. Volunteers will play a critical part in the organization's disaster response by communicating how the Red Cross is assisting victims and what resources are available to the community. Training will be provided by professionals, and will include mock on-camera and radio interviews. For more information, please contact Rupa Mohan at mohan@sgpvarc.org or (626) 799-0481 x500.
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Welcome New Members
PRSA-LA welcomes the following new members:
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Do you or a colleague have professional news to share? Did you get promoted or receive an honor or award? Did your agency win new business? If so, let us know so we can share the good news with your fellow PRSA-LA members.
Please e-mail submissions to L.A. Connect Editor Erik Deutsch at erikd@excelpr.com
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