About the Series

PRSA-LA’s At Breakfast With… (ABW) series is a cornerstone professional-development program designed to connect public relations professionals with the journalists, producers, and media decision-makers shaping today’s news cycle.

The series delivers timely, candid conversations focused on real-world insights, access, and professional growth in an intimate and highly engaged setting.

2026 Program Overview

  • Four events throughout the year
  • Two in-person experiences, including exclusive access opportunities such as newsroom tours
  • Two virtual panel discussions featuring top media and industry leaders

Why Sponsor the ABW Series?

Sponsoring the ABW series positions your organization as a supporter of industry leadership, education, and access.

Sponsors benefit from:

  • Year-long visibility across four high-impact events
  • Direct engagement with senior-level PR and communications professionals
  • Alignment with PRSA-LA’s mission to advance the profession
  • Meaningful brand presence without a hard-sell environment

SPONSORSHIP OPPORTUNITIES

Presenting Sponsor (Exclusive)

$4,000-$5,000 (Annual)

  • Series recognition as At Breakfast With… presented by [Sponsor Name]
  • Prominent logo placement on all ABW marketing and communications
  • Verbal recognition at all ABW events
  • Opportunity for brief welcome remarks at in-person events
  • Opportunity to collaborate on one ABW program topic (subject to PRSA-LA approval)
  • Logo inclusion on virtual event slide and recordings
  • On-site branding opportunities at in-person events
  • 8-10 complimentary registrations for ABW events

Gold Sponsor

$2,500-$3,000 (Annual)

  • Logo placement on ABW marketing materials and communications
  • Verbal recognition at all ABW events
  • Opportunity to moderate one virtual panel or introduce one in-person event
  • Logo inclusion on virtual event slide and recordings
  • Recognition in post-event recap communications
  • 6-8 complimentary registrations for ABW events

Silver Sponsor

$1,500–$2000 (Annual)

  • Logo placement on ABW registration pages and email communications
  • Group verbal recognition during ABW events
  • Logo inclusion on virtual event slides
  • Recognition in post-event recap emails
  • 4-6 complimentary registrations for ABW events

Single Event In-Person Sponsor

$1,500–$2000

  • Logo placement on ABW registration page and email communications
  • Verbal recognition during ABW event
  • On-site logo placement
  • Opportunity to include branded materials or swag
  • 4 complimentary registrations for ABW event

Single Event Virtual Sponsor

$750-$1000

  • Logo placement on ABW registration page and email communications
  • Group verbal recognition during ABW event
  • Logo inclusion on virtual event slides
  • 2-4 complimentary registrations for ABW event
CLICK HERE TO DOWNLOAD SPONSORSHIP KIT

For more information about the ABW program, please contact: PRSA-LA’s ABW Committee Chair, Claudia Santa Cruz, claudia@santacruzpr.com

About PRSA-LA

PRSA-LA is a non-profit organization comprised of more than 300 public relations professionals representing corporations, agencies, academic institutions, government entities, and nonprofit organizations across the Los Angeles area.

Through programs like At Breakfast With…, PRSA-LA supports the professional development and career advancement of its members while fostering meaningful connections across the communications industry.