March Chapter Program

“Converting Critics, Skeptics and Cynics: Audience Engagement Strategies for 2016”

PRSA-LA is pleased to announce the first program in the Competitive Advantage Series, quarterly programs that will bring together industry leaders to discuss the most important issues facing our industry as well as to showcase the latest best practices.

At a time when criticism is currency and skepticism abounds, companies, organizations and even candidates are working harder than ever to find and win audiences. Authenticity and transparency have never been more important as our client’s and company’s continue to build relationships not only with our target audiences but also those who influence their decision-making.

The evening’s program will feature the results of Edelman’s 2016 Trust Barometer global study and highlight a new model of influence. We’ll also learn lessons from the field from our panel of experts, including compelling case studies on General Motors, Chevron and Walmart. During the moderated panel we’ll discuss audience engagement strategies that build bridges with even the most critical audiences, and how to turn detractors and opponents into partners and advocates.

Panelists:

Robert Alaniz, Senior Partner, Milagro Strategy Group

Morgan Crinklaw, Manager, Issues Management Communications, Chevron Corporation

Deborah Kazenelson Deane, Executive Vice President, Edelman Los Angeles

Moderator:

Dave Barthmuss, West Coast Group Manager, Communications, General Motors Company 

Date:  Thursday, March 3, 2016

Time: 

5:30 – 6:30 p.m.             Registration, networking mixer

6:30 – 8:00 p.m.             Moderated panel presentation

Location: 

Omni Los Angeles Hotel at California Plaza

251 South Olive Street

Los Angeles, CA 90012

Click here for directions.