Are Tweets Killing the Press Release?

As social media increasingly become essential platforms for publicists and their clients, they have also increasingly begun to supplant more traditional PR tools, like the press release. Journalists are bypassing a publicist’s pitches in favor of lifting social content from a primary source and reporting around it. This program will feature some of the leading consultants in social media communications discussing the potential threats social media pose, the best examples of social media done right, and how you can use social media as a direct, un-ignorable line to reporters you’re trying to reach.

Panelists:

Heidi Flato, Public Relations Director, Verizon Wireless

James Sims, Director of Communications, Center Theatre Group

More panelists announced soon!

RSVP:
Advance reservations required; register below!
$39 – PRSA, HPRA, BPRS Members
$59 – Non-Members and Guests
$19 – PRSSA Student Members

NO CANCELLATIONS OR REFUNDS AFTER MONDAY, APRIL 24. ONLINE TICKET SALES WILL CLOSE AT NOON ON WED., APRIL 26. A LIMITED NUMBER OF WALK-IN TICKETS WILL BE AVAILABLE AT THE DOOR WITH AN ADDITIONAL $5 ADMINISTRATIVE FEE.