HEATHER HERNDON
Vice President, Brand Marketing and Communications
Entertainment Partners
- 15+ years experience in global communications, brand management and team building for start-ups to enterprise companies within technology, education, real estate, and renewable energy industries
- Expertise in designing and executing B2B and B2C multi-channel communication campaigns that fuel brand reputation, improve market visibility, and attract top-tier media coverage
- Proven ability to leverage data and media measurement technologies to design best-in-class campaigns that maximize brand awareness, propel the company narrative and support the customer journey
- Attorney with a proven track record in crisis communication and litigation support, creating proactive responsive messaging to protect brand and corporate reputation in the face of public scrutiny