ABW…Affordability in the Newsroom: What Makes the Story and How PR Can Break Through

Affordability is dominating the headlines, from housing and energy to groceries and transportation. But what makes one story break through while another gets overlooked?

Join PRSA-LA in person for our next At Breakfast With… and hear directly from journalists covering affordability, consumer issues, and the cost of living.

We’ll explore what makes a story newsworthy, where journalists find their ideas, including the social media platforms they follow, and what makes them engage with a pitch.