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ABW…Affordability in the Newsroom: What Makes the Story and How PR Can Break Through
September 24 @ 8:30 am
PRSA-LA’s ABW … Affordability in the Newsroom: What Makes the Story and How PR Can Break Through
September 24 | 8:30 AM
SoCalGas – Downey
SoCalGas – Downey
Continental Breakfast Included
What makes a journalist open your pitch—and actually pursue the story?
Instead of guessing, ask them.
On September 24, PRSA-LA is bringing together four Southern California journalists and newsroom decision-makers for an intimate, in-person At Breakfast With… Affordability in the Newsroom: What Makes the Story, and How PR Can Break Through.
You’ll hear directly from:
- Lorraine Roe, Specials and Consumer Producer, NBC4 & Telemundo 52
- Anissa Rivera, Columnist, Southern California News Group
- Renee Eng, Anchor, The Rush Hour, Spectrum News 1
Moderated by Raul Gordillo of SoCalGas.
Our panelists will take you inside how stories move from an idea or pitch to actual coverage. Find out:
- What makes them stop and pay attention to a pitch
- Where they find story ideas and credible sources
- Which social media platforms they actually follow
- What PR professionals get right, and wrong
- How data, experts and real people can strengthen a story
And because this is in person, you’ll have the opportunity to ask your own questions and connect directly with the journalists and fellow PR professionals over breakfast.
If you work in media relations, this is the kind of access that’s hard to replicate over email or Zoom.
Thursday, September 24 | 8:30 AM
SoCalGas – Downey
Continental breakfast included
SoCalGas – Downey
Continental breakfast included
DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.