EPPS – Personal Publicists Round-Up

In our celebrity-driven culture, publicists specializing in talent representation have their work cut out for them.

Between the voracious appetite of the news media and social media’s seduction, how do these specialists manage enhancing their clients’ reputations while respecting their privacy needs? How do they set limits without compromising on-going relationships with media and devoted fans? How can brands partner with celebrity publicists to greatly amplify the reach of a PR campaign? What role does the marketing machine of the studio or television network play in this dynamic environment?

Join us at our first event of 2017 as a group of high-level  entertainment PR professionals explore this exciting subject.

Panelists:

Jennifer Allen, President, Viewpoint

Howard Bragman, Founder & Chairman, Fifteen Minutes; ABC News Contributor
Heidi Schaeffer, Vice-president, PMK*BNC; Winner of the ICG Publicists Les Mason Lifetime Achievement Award
Gene Schwam, President, Hanson & Schwam Public Relations

Moderator:

Rita Tateel, President, The Celebrity Source; past president of the Los Angeles Chapter of PRSA (PRSA-LA)

This will be the first event co-organized with the Public Relations Society of America, Los Angeles (PRSA-LA), now that all active members of EPPS have become members of PRSA.