PRSA-LA’s At Breakfast (Brunch) With…

PRSA-LA’s At Breakfast With… Presents a Special At Brunch With… Edition, A Virtual Event

Inside the Morning Meeting: What Morning Show Producers Want From PR Pros

Wednesday, December 2, 2026
11:00am – 12:00pm

Tickets: $20 for members, $35 non-members, $10 students

REGISTER HERE

They’re making the morning news. We’re saving them a seat at brunch.

Morning shows remain one of the most valuable, and competitive, opportunities for PR professionals seeking broadcast coverage. But what actually happens behind the scenes when producers decide which stories, experts, products and guests make it on the air?

Join PRSA-LA for a virtual At Brunch With… conversation with morning show producers from some of Los Angeles’ leading English- and Spanish-language television stations. Go inside the morning meeting to learn how producers plan their shows, where they find story ideas and guests, what makes a pitch stand out, and what causes producers to pass.

This practical session will give PR professionals direct access to the people making daily booking and editorial decisions—and an opportunity to better understand how to turn a good idea into a segment that works for morning television.

What You’ll Learn:

• How morning shows plan and select stories, segments and guests
• What makes a pitch stand out, and what gets deleted
• When and how producers prefer to be pitched
• What makes someone a strong on-air guest or expert
• Where producers find ideas beyond their inbox, including social media
• How to pitch timely news versus evergreen, lifestyle and consumer segments
• What makes a story work visually for morning television
• What materials and resources PR professionals can provide to make a segment easier to produce
• How pitching English- and Spanish-language morning shows may differ

REGISTER HERE