Diversity and Inclusion have long been topics of conversation in the PR/Communication profession. Despite numerous initiatives, many feel -- and data suggest -- that our ranks don't adequately reflect the society in which we live. And now comes the era of convergence -- an era that will be the most prosperous in our profession's history,…
Media Tips for Pitching to Business Journal Reporters: Increase your Press Coverage in Top Media Outlets Wednesday, Oct.14, 2015 8 a.m. to 9 a.m. Who: Marni Usheroff, staff writer, Los Angeles Business Journal Mark Madler, editor, San Fernando Valley Business Journal More panelists to be announced… What: Coverage for your news, event, business or…
Social media hasn’t just expanded the PR playing field – it has changed the field altogether. In fact, many PR pros now question the value of traditional tools such as the press release. As more and more journalists bypass PR pitches in favor of what’s trending online, PR pros must decide whether the old mainstay…
Note! NO WALK IN REGISTRATIONS for this program. Registration will close at NOON, Tuesday, October 17. With the Olympics coming in 2028 Los Angeles is going to be the focal point of the world once again. From infrastructure to sports to land use to public transportation, there will be a million stories to be…
Special offer for members of PRSA-LA EPPS and the Entertainment and Sports Section for tickets to the 55th Annual International Cinematographers Guild Publicists Awards Luncheon The 55th Annual ICG Publicists Awards Luncheon will be Friday, Mar. 2 at the Beverly Hilton Hotel. The awards show honors excellence in publicity and promotion for motion pictures and television programs. Dan…
In 2018, we saw great strides and historic conversations regarding inclusion and diversity. What will 2019 bring? Join us for our State of the State of PR: Diversity and Inclusion panel featuring diversity and inclusion leaders from Golin, Weber Shandwick, Ketchum and Edelman, moderated by Fred Cook. Panelists will discuss the root issues around diversity…
Life in PR is a journey! While an exciting and attractive career, it can be accompanied with a high level of stress. According to a recent study, event coordinators, reporters, broadcasters, and PR executives are the most stressful jobs behind military personnel, firefighters, and police. So, how can young PR professionals invest in their well-being…
Taxes are boring / painful / scary (pick one) … … but if you don’t pay attention and follow the rules you could put yourself and your business in peril! You’ve probably seen the headlines. There are some big changes to the tax laws this year that affect solo practitioners (like you) and small PR…
Meet some of Los Angeles’ reporters and editors from diverse, multicultural outlets and learn how best to pitch stories, find out the latest trends in covering LA’s diversity, and get to know some important journalists in the city. PANEL: Sandra O’Neill, Weekend News Anchor, Telemundo 52 Los Angeles/KVEA Tracy E. Gilchrist, Feminism Editor, The Advocate Brandon…
