A Roadmap for AB 5: California's New Law on Worker Classification A new state law which rewrites the rules of freelance work recently took effect in California, causing confusion among the many workers who earn their living as independent contractors in the Los Angeles creative economy. While much of the discussion leading up to the…
Joe Marchelewski, 2020 PRSA-LA President, interviews Stefan Pollack, President, The Pollack Group and PRSA-LA Past-president. Register for this Event by click here.
With roughly 3 billion social media users worldwide as of 2020, social media is a dominant arena in which the battle for protecting reputations is won or lost. In this webinar, the challenges and opportunities presented by social media during a crisis will be examined through the context of COVID-19. Case study examples from this…
Join PRSA-LA and PR Talent as we discuss the current job market in PR. With some industries booming, others being hit with layoffs, and a surge in crisis and corporate communication as plans change and evolve, what is the current state? We’ll also discuss how can you use this time to boost your personal profile…
This webinar looks at the anatomy of issues and crisis communications, how they play out and how to handle them, but through the lens of taking the “panic” out of these situations, and in particular, addressing some of the ongoing lessons being learned during the time of global crisis being experienced as a result of…
COVID-19 has turned almost all industries on their heads with far reaching impacts. While recovery planning is beginning to come into the conversation, in the present, agencies and communication departments are working through the “new normal” and its challenges to maintain the health of their business and keep clients/brands relevant. In this PRSA Entertainment and…
Crisis Webinar Series I: How LA Media and PR Professionals Are Handling a Once in a Century Crisis. This is the first of the 5 webinars in the PRSA-LA's Crisis Communications Webinar Series scheduled for the next few weeks. For more info, visit www.prsala.org. In this first webinar, BRENDA DURAN, Deputy Executive Officer, Communication…
Join marketing and media maven Shanita Akintonde as she shares her signature presentation, “Selling the Sizzle: How Brands (Including YOU) Can Become Notable and Quotable.” This webinaroffers an “insider’s view” on what the best brands do to remain on top and how you can do the same. Known on the campus of Columbia College Chicago…
Crisis Webinar Series: Crisis Litigation – How COVID-19 and Other Crisis-Related Lawsuits Are Covered by the Press Thursday, May 14 @4 pm Thursday, May 14 @4 pm:Crisis Litigation- How COVID-19 and Other Crisis-Related Lawsuits Are Covered by the PressAmanda Bronstad, a long-time reporter in the business and legal spaces, will discuss how reporting is changing…
Although PR has always been about telling a brand’s story and managing its reputation through traditional media sources, the abundance of various channels and data sources presents an opportunity for PR professionals to go beyond earned media and elevate the PR function to make it an important component of integrated marketing analytics. By aligning the…