Join PRSA-LA and PR Talent as we discuss the current job market in PR. With some industries booming, others being hit with layoffs, and a surge in crisis and corporate communication as plans change and evolve, what is the current state? We’ll also discuss how can you use this time to boost your personal profile…
This webinar looks at the anatomy of issues and crisis communications, how they play out and how to handle them, but through the lens of taking the “panic” out of these situations, and in particular, addressing some of the ongoing lessons being learned during the time of global crisis being experienced as a result of…
COVID-19 has turned almost all industries on their heads with far reaching impacts. While recovery planning is beginning to come into the conversation, in the present, agencies and communication departments are working through the “new normal” and its challenges to maintain the health of their business and keep clients/brands relevant. In this PRSA Entertainment and…
Crisis Webinar Series I: How LA Media and PR Professionals Are Handling a Once in a Century Crisis. This is the first of the 5 webinars in the PRSA-LA's Crisis Communications Webinar Series scheduled for the next few weeks. For more info, visit www.prsala.org. In this first webinar, BRENDA DURAN, Deputy Executive Officer, Communication…
Join marketing and media maven Shanita Akintonde as she shares her signature presentation, “Selling the Sizzle: How Brands (Including YOU) Can Become Notable and Quotable.” This webinaroffers an “insider’s view” on what the best brands do to remain on top and how you can do the same. Known on the campus of Columbia College Chicago…
Crisis Webinar Series: Crisis Litigation – How COVID-19 and Other Crisis-Related Lawsuits Are Covered by the Press Thursday, May 14 @4 pm Thursday, May 14 @4 pm:Crisis Litigation- How COVID-19 and Other Crisis-Related Lawsuits Are Covered by the PressAmanda Bronstad, a long-time reporter in the business and legal spaces, will discuss how reporting is changing…
Although PR has always been about telling a brand’s story and managing its reputation through traditional media sources, the abundance of various channels and data sources presents an opportunity for PR professionals to go beyond earned media and elevate the PR function to make it an important component of integrated marketing analytics. By aligning the…
Crisis Webinar Series IV - Daily News Coverage in a Pandemic: What’s It Like to Cover Daily News, Including Politics, for a City in Chaos? Claudia Peschiutta, a news radio veteran in Los Angeles, will talk to us about what it is like to cover the daily news in a city facing the worst recession…
Crisis Webinar Series-Handling Crisis PR Across Various Languages Thursday, May 28 @4 pm: Handling Crisis PR Across Various Languages Thursday, May 28@4 pm: Handling Crisis PR Across Various LanguagesYurina Melara, Multiethnic Media Strategist for Covered California, will talk about how to communicate in-language with different communities, especially during crisis. Getting the word out in a…
In 2020, Generation Z will be the largest consumer segment in the United States and a critical audience for many corporations, brands, organizations, and public relations agencies. Unlike every generation before them, Gen Z does not consume traditional editorial media. They prefer channels such as Instagram and YouTube for news, information and other content. Gen…
