The world is shrinking and changing at a dizzying pace, and both public relations and editorial communicators in the arena of travel and tourism reflect the profound, global changes which have taken place in the last several years.  From new technologies and the current digital landscape, to highly charged geo-political regions around the world, today’s…

Call for Volunteers! Quality Time with PR Minds 2014 Calling all PR professionals who want to give back!  If you have at least two years of PR experience and are interested in donating your time and creativity to some very worthy nonprofits, then join PRSA-LA for "Quality Time with PR Minds" on Saturday, October 25, from 8:30…

Join us as we link with our colleagues at PRSA New York for a FREE Bi-Coastal Media Hangout with top tier entertainment journalists. More details to follow soon. Moderated by Howard Bragman, Reputation.com, Fifteen Minutes Public Relations and PRSA-LA PR Professional of the Year   Thursday, November 13, 2014 12 - 1 p.m. PT

The Tribute Program is the perfect place to honor a colleague or market your products and services to a select group of dignitaries and business professionals. Artwork must be 300 dpi and designed as grey-scal or B&W (NO COLOR, unless CENTER PAGE as noted) Composed files should include all fonts outlined and be submitted electronically…

Everybody knows the two toughest-and often most dreaded-jobs in PR are phone pitching and follow-up calls. The good news is that if you know how to pitch, journalists will happily take your call. This nuts-and-bolts session will help gain the ear and the trust of all the KPPC editorial "gatekeepers." You will also discover: What…

Order duplicate PRism Awards Trophies or Awards of Excellence Certificates.  Once you receive your confirmation via email, send your mailing address along with the details for inscription (or say "same" if you want the same inscription on your current trophy or certificate) to mindy@prsala.org, subject line, "PRism Awards Duplicates Information." Orders will be taken until…

SOLD OUT!   5:30 - 6:30 p.m.  -  Registration, networking mixer 6:30 - 7:00 p.m.  -  Seating, welcome, Annual Meeting of the Membership 7:00 - 8:30 p.m.  -  Moderated panel presentation   Today, the majority of companies and non-profits comfortably tap into social media to connect more directly with their stakeholders to strengthen engagement. But the…

Title: “The State of the State of PR:  How Content is Evolving to Tell Our Stories” Today, the majority of companies and non-profits comfortably tap into social media to connect more directly with their stakeholders to strengthen engagement. But the evolution of how content is being consumed by audiences is driving an increased focus to…

HOW TO BUILD A VIRTUAL PR FIRM THROUGH ALLIANCES AND PARTNERSHIPS Thursday, Feb. 12, 2015 12:00 - 1:30 p.m.   More and more companies and organizations are seeking out independent consultants and freelancers, thanks to the flexibility, niche expertise and, of course, the cost savings that this model provides for public relations support. For those…