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2010 PRSA-LA
Board of Directors
PRESIDENT
Occidental Petroleum Corp.
PRESIDENT-ELECT
Brian O’Connor
Cunard Line
VICE PRESIDENT/ TREASURER
Alfredo E. Padilla
Comerica Bank, Western Market
VICE PRESIDENT/ SECRETARY
Josefina Mora
Playhouse District Association
VICE PRESIDENT
Erik Deutsch
ExcelPR Group
Victoria Lelash, APR
PainePR
Dennis Kaiser
ValleyCrest Landscape Companies
IMMEDIATE PAST PRESIDENT
Rita Tateel
The Celebrity Source
DIRECTORS
Steven Chavez
Ketchum
Kathleen Flood
MWW Group
Holly Ferris
Ferris Communications
Michael J. Furtney, APR,
Fellow PRSA
Killeen Furtney Group
Daryl R. McCullough
PainePR
John Musella
Newhall Land
Tim Scerba
GolinHarris
Kerry Slaughter
Chandler Chicco Agency
Tod Tamberg
Archdiocese of Los Angeles
Karen White, APR
Amgen
Denis Wolcott, APR
The Wolcott Company
Robert J. Wolff
Bank of the West
ASSEMBLY DELEGATES
Peter Hidalgo, APR
Time Warner Cable
Bravo Productions
Sallie Olmsted, APR
Rogers & Cowan
Stefan Pollack
Pollack PR Marketing Group
Ron W. Roecker
Enfluence Group
Phyllis Tucker
Hill & Knowlton
Dawn Wilcox, APR
Allison & Partners
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L.A. Connect
is published by
PRSA-LA
11271 Ventura Blvd. #514
Studio City, CA 91604
Phone: 818-761-5575
prsala@aol.com
www.prsala.org
Erik Deutsch
Editor
323-851-2455
erikd@excelpr.com
Philip Sokoloski
Assoc. Editor
213-977-8630
(c) 2010 PRSA-LA
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The Los Angeles Area Chapter of the Public Relations Society of America is comprised of more than 500 public relations professionals representing many L.A.-area corporations, public relations agencies, independent practitioners, educational institutions and nonprofit organizations.
Our diverse membership benefits from PRSA-LA’s educational and networking opportunities, as well as services such as job listings, referral programs, internship opportunities, chapter meetings and other resources.
Milestones
1948
PRSA-LA incorporated as one of PRSA’s first five founding chapters. Bob Roberts elected first chapter president.
1955
PRSA-LA hosts the national PRSA Annual Conference. More than 1,100 PR pros attend at the Ambassador Hotel.
1964
PRSA-LA holds the first annual PRism Awards competition and banquet.
1965
PRSA-LA elects its first woman president, Pat Penney.
1970
PRSA-LA Executive Director Barbara Shore is hired to run the chapter’s day-to-day operations – a position she still holds 38 years later.
1985
PRSA-LA awards the first Joseph Roos Award to recognize PR professionals who have demonstrated extraordinary community service.
1988
PRSA-LA members Eric Stoltz and Tom Trevett form PRSA’s first Young Professionals (YP) section.
1989
PRSA-LA awards the first Don Perkins Grant to fund PR services for worthy nonprofit organizations.
1990
PRSA-LA and the Annenberg School for Communication hold the first Kenneth Owler Smith (KOS) Symposium named after the beloved USC professor.
2003
PRSA-LA holds its first IPG (Independent Practitioners Group) Meeting.
2004
PRSA-LA Board Member Dawn Wilcox, APR stages the first Quality Time with PR Minds event and creates a model program for assisting nonprofits that is emulated by other PRSA chapters.
2008
PRSA-LA Celebrates its 60th Anniversary with the largest gathering of past presidents in the chapter’s history. More than 20 past presidents chronicle their recollections about the history of the chapter.
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Greetings!
Eric Moses
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This year, the PRSA-LA board of directors has stepped-up its commitment to helping future public relations professionals on college campuses in Southern California. The board voted in February to double the funding it provides to the six Public Relations Student Society of America (PRSSA) chapters that PRSA-LA oversees.
Additionally, the board agreed to further supplement funding for any local PRSSA chapter that helps develop and implement a PR plan for one of our monthly events.
PRSA-LA provides funding to the PRSSA programs at Biola University. California State University, Dominguez Hills, California State University, Long Beach, Pepperdine University, University of Southern California, and California State University, Northridge. We also oversee a range of programs that offer internships, mentorships and job opportunities.
Our board is thrilled to support such programs and excited by what the future holds. We look forward to exploring additional ways PRSA-LA can foster the development of local PR students.
For more details, visit the PRSSA page on our Web site or contact our chapter’s PRSSA Board Liaison, Holly Ferris, at holly@ferriscomm.com.
Eric Moses, PRSA-LA President
Director, Communications & Public Affairs
Occidental Petroleum Corp.
ericmosesprsa@yahoo.com
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Last chance to RSVP for the 20th Annual Kenneth Owler Smith Symposium!
Looking Ahead of the Curve:
PR/Communication in 2020
Thursday, March 25, 2010 @ USC Annenberg
 Don’t miss one of our most prestigious events of the year as PRSA-LA teams with USC Annenberg for the annual Kenneth Owler Smith Symposium. This year’s edition on Thursday, March 24th will feature a keynote address by Jon Iwata, senior VP of marketing and communications for IBM.
Recognized as one of the most forward-thinking leaders in the business, Iwata will explore how historic changes are altering the ways organizations communicate. The keynote will be preceded by a networking reception/buffet dinner and opening remarks from Dean Ernest J. Wilson III, and followed by a panel discussion moderated by Jerry Swerling, director of public relations studies at USC Annenberg.
For more information, please visit the KOS event page on PRSA-LA’s Web site.
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MEMBER/AGENCY NEWS
Do you or a colleague have professional news to share? Did you get promoted or receive an honor or award? Did your agency win new business? If so, let us know so we can share the good news with your fellow PRSA-LA members.
Please e-mail info to L.A. Connect Editor Erik Deutsch at erikd@excelpr.com or Assoc. Editor Philip Sokoloski at psokoloski@filmla.com.
Antonette Launches Micro Agency
Ron Antonette
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Ron Antonette , former Fleishman-Hillard consumer marketing practice group lead, has established R. Antonette Communications – a Long Beach-based micro agency specializing in PR for family and parenting brands, professional service firms and green marketing/CSR campaigns. In addition to providing the usual agency-related services, Ron is also available to serve as a "Communications Director for Hire," providing leadership to internal PR teams and counsel to senior marketing and management executives. Over the years, he has represented many blue chip clients including Disney, Nestle and Toyota. Prior to his tenure at Fleishman-Hillard, Ron spent 14 years at GolinHarris and held leadership roles at Mattel and ConAgra Foods.
Tateel Wrangles Celebs for Zoo Exhibit Opening
Rita Tateel
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The Celebrity Source has been tapped to recruit celebrities to help mark the opening of the San Diego Zoo’s new Polar Bear Plunge exhibit. The project includes personal appearances at the March 26th opening, as well as a blogging campaign by the celebrities in which they write about how their families are reducing their carbon footprint. Celebrity Source Founder (and PRSA-LA Immediate Past President) Rita Tateel reports that she has wrangled two-time Emmy winner Bryan Cranston ("Breaking Bad" and "Malcolm in the Middle"), Melissa Joan Hart ("Sabrina the Teenage Witch") and Drew Lachey ("Dancing With the Stars" winner and former member of the band 98 degrees).
Deutsch Helps Eye Surgeons Focus on Social Media
Erik Deutsch
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ExcelPR Group Principal Erik Deutsch will be in Boston on April 11th to teach a social media workshop at the ASCRS (American Society of Cataract and Refractive Surgeons) Annual Symposium and Congress. The workshop, titled "Growing Your Practice with Social Media," is an update of a course he presented at last year’s ASCRS conference. The focus is on helping vision correction surgeons use online techniques to engage consumers, build brand awareness and increase patient volume. Erik also recently moderated a healthcare/biomedicine media panel for the Southern California Biomedical Council (SoCalBio).
Tellem Teaches Seminar on PR Essentials
Susan Tellem, APR
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Susan Tellem, APR is teaming up with Web news and events portal Mediabistro.com to teach a seminar on April 28th titled "Break Into the PR Big Leagues." Held at the Olympic Collection in West L.A., the seminar will target both entry-level professionals and those transitioning into PR from other fields. Attendees will learn how to differentiate themselves and find a job, hone their writing skills and understand the new media landscape. Susan is a partner at Tellem Worldwide and has worked in PR for nearly three decades. More information about the seminar is available on the mediabistro.com Web site.
Pollack Gets Comfy with Inada Massage Chairs
The Pollack PR Marketing Group (PPMG) has been selected as the agency of record for INADA – the Osaka, Japan-based provider of high-performance massage therapy chairs that accurately replicate a Shiatsu Masters’ motions and manipulations. The agency will develop an integrated PR and marketing campaign designed to drive consumer engagement and increase sales. PPMG is a partner in The WORLDCOM Public Relations Group consortium, and is currently marking its 25th anniversary.
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PRSA Western District Conference
Gather with colleagues in Palm Springs
April 28-30 for an Oasis of Opportunities
 It’s time to join PR pros from across the Western US as they gather in our own backyard playground for the PRSA Western District Conference, which comes to Palm Springs April 28-30.
Held at the Riviera Resort & Spa, this year’s conference will feature a jam-packed lineup of workshops to help you navigate today’s rapidly changing communications landscape. Thought leaders will include keynote speaker Mark Weiner, CEO of Prime Research and author of "Unleashing the Power of PR."
So grab your sun block and get ready for some desert fun. More info is available at www.prsawdc.org.
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MEMBER MILESTONES
Furtney Achieves Academic Hat Trick
Michael Furtney, APR
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Killeen Furtney Group Principal Michael Furtney, APR, Fellow PRSA is marking a series of academic milestones that are very unusual when achieved simultaneously.
After 45 years in the PR business, Michael recently earned his masters degree in strategic public relations from George Washington University. He earned the degree online and plans to attend the formal graduation exercise in Washington DC this May. For the second part of his academic hat trick, Michael has accepted a full-time position on the faculty at Pepperdine University, where he has taught PR and marketing as an adjunct instructor for the past five years. Finally, Michael is preparing to celebrate the 50th anniversary of his graduation from USC, where he earned the third degree in public relations granted by the school (this may explain his proclivity to express encouragement via USC’s iconic "Fight On!" battle cry).
After graduation in 1960, Michael began his career as a general assignment reporter for the Santa Ana (now Orange County) Register. His first job in public relations came five years later, when he accepted a position with Getty Oil.
Michael was accredited by PRSA in 1976 and remains very active in PR industry affairs. The Los Angeles Chapter benefits from his participation on the board of directors, and congratulates him on all of his many accomplishments!
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ONLINE NEWS MEDIA
Wednesday, April 14, 2010
Boston Court Performing Arts Center
8:00 am – 9:00 am
Newspapers continue to face declining circulation as consumers increasingly receive their news online. This means that getting coverage online is now an essential part of just about any media relations campaign.
This installment of PRSA-LA’s semi-monthly ABW series will put you in contact with local gatekeepers who control today’s new media.
You will also learn:
- How online editors determine which stories earn coverage
- How to recognize and provide the elements necessary for an online news story
- How online and print news are different, and how such differences impact coverage
PANELISTS:
- Steven Rosenberg, Online Editor, Los Angeles Daily News
- Additional speakers will be announced shortly
For more info and to register, visit the events page on PRSA-LA’s Web site.
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Did you know that PRSA-LA has 16 different committees that offer members a range of leadership opportunities? Becoming actively involved with one or more of these committees is a great way for you to increase your business network, gain new professional skills and develop lasting relationships. You can view a list of committee descriptions (along with board liaison contact info) on the PRSA-LA Web site.
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PRSA New Member Promotion
March-April is a great time to join (or rejoin)
 Want to enhance your career, expand your network or find your next job? PRSA can help you achieve these goals, and there has never been a better time to join!
PRSA offers three levels of membership. Simply visit the Membership Section on PRSA’s Web site and select the type that best matches your experience in the field.
During March and April, those who join PRSA National at the "Member" level are eligible for a year of free membership in their local chapter (an $80 value for the Los Angeles Area Chapter). While you’re at it, also consider adding a Professional Interest Section to your membership. PRSA offers 16 Professional Interest Sections, and enrollment is open to all members.
PRSA membership can help you:
- Stay on top of emerging trends and industry news
- Meet colleagues, engage with experts and receive professional support
- Learn about new business/job leads
- Enjoy member-only benefits, including discounts on professional development seminars, conferences and events
- Participate in industry leadership and awards programs
- Accelerate your career at any level
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 Mark Your Calendar |
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| Welcome New Members
Brooks W. Baker
Los Angeles Department of Water and Power
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Marina Barancheeva
Morgan Stanley Smith Barney
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Jillian E. Cohn
Edelman PR / MATTER Sports & Entertainment Marketing |
Darlene C. Galati
Clive Christian
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Adela Guadalupe De La Torre
National Immigration Law Center
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Diana D. Halper
Kaiser Permanente Southern California
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Brook Hefner
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Laura Quinn Hughes
Westime
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Christine Rose Morente
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Maria L. Rios
City of Baldwin Park
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Jaclyn Nicole Slifer
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Janet Zaldua
Pasadena Center Operating Company |
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Attention Employers!
PRSA-LA Job Listings
The job listings section of PRSA-LA’s Web site is a great resource for reaching qualified PR professionals seeking employment. Listings are free to post, and remain on the site for 30 days (renewable upon request). Click here to post a job.
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Looking for Project Suppliers?
Find Them with PRSA-LA’s Online Resource Directory
Did you know PRSA-LA publishes an online Resource Directory of suppliers that cater to local PR professionals?
The Directory lists and provides links to qualified suppliers in a range of categories. Best of all, you can browse the entire directory right from the chapter’s Web site.
If you’re a supplier interested in reaching local PR professionals, click here to access the directory registration form. PRSA-LA members are also encouraged to help get the word out by telling service providers about this valuable marketing opportunity.
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