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The Next Consumer Frontier: Engaging the Multicultural Millennial
June 25, 2014 @ 5:30 pm - 8:30 pm
The 78 million millennials in the U.S. today are not only a strong consumer force, they are also the most diverse generation in American history, with African Americans, Hispanics and Asian Americans accounting for 41% of their number. This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential mix of consumers. The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share.
The evening will begin with Jose Villa, Principal of Sensis, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists – representing Hispanic, Black, Asian, LGBT demographics – will discuss the newest studies, trends and programming designed to engage the important consumer group.
Jose Villa, Principal, Sensis (@jrvilla)
Meredith McCarthy, Director of Programs, Heal the Bay
Stephen Macias, SVP and LGBT Practice Group Head, MWW Group (@MWWGroup)
Ellen Chen, President, Asian Professional Exchange (APEX)
Sid Garcia (Moderator), Reporter, KABC-TV ABC7 Eyewitness News
This program is being organized in partnership with BPRS and HPRA.
LAPD Headquarters Deaton Civic Auditorium
100 West 1st Street
Los Angeles, CA 90012
Self parking available at public lots at 2nd and Spring Streets
$45 – PRSA-LA, HPRA, BPRS and IABC Members
$65 – Non Members and Guests
$25 – Young Professionals and PRSSA