The Next Consumer Frontier: Engaging the Multicultural Millennial

The 78 million millennials in the U.S. today are not only a strong consumer force, they are also the most diverse generation in American history, with African Americans, Hispanics and Asian Americans accounting for 41% of their number.  This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential mix of consumers.  The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share.

The evening will begin with Jose Villa, Principal of Sensis, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists – representing Hispanic, Black, Asian, LGBT demographics – will discuss the newest studies, trends and programming designed to engage the important consumer group.

Speakers:

Jose Villa, Principal, Sensis (@jrvilla)

Meredith McCarthy, Director of Programs, Heal the Bay

Stephen Macias, SVP and LGBT Practice Group Head, MWW Group (@MWWGroup)

Ellen Chen, President, Asian Professional Exchange (APEX)

Sid Garcia (Moderator), Reporter, KABC-TV ABC7 Eyewitness News

This program is being organized in partnership with BPRS and HPRA.

Location:

LAPD Headquarters Deaton Civic Auditorium

100 West 1st Street

Los Angeles, CA 90012

Self parking available at public lots at 2nd and Spring Streets

Cost:

$45 – PRSA-LA, HPRA, BPRS and IABC Members

$65 – Non Members and Guests

$25 – Young Professionals and PRSSA

Sponsored by: