A Brand’s Perspective: Content Creation and Storytelling in the Automotive Industry

Click here to learn more about the 2014 Corvette Stingray!

In the changing landscape of public relations, brands are exploring new opportunities to engage with consumers and make a lasting and unique impression. Grassroots storytelling and digital content creation are aspects of this new territory in communications, and the automotive industry is at the forefront of the movement.

Join us at the Omni Hotel Downtown for a thought-provoking panel as major auto manufacturers discuss communication strategies and the new relationship brands must have with their customers.  Their insights and lessons learned have applications across all industries and organizations, so regardless of whether you work with automotive brands or not, this program will be one you won’t want to miss.

Panelists:

Dave Barthmuss, Group Manager, GM Communications (West), @DaveBarthmuss

Scott Brown, West Region Manager, Chrysler

Darryll Harrison, Jr., Brand Public Relations, Volkswagen of America, Inc., @darryllharrison

Christopher Hosford, Executive Director, Corporate Communications, Hyundai Motor America

Diedra Wylie, Public Relations, Mercedes-Benz USA

Moderator:

Jerry Swerling
Professor and Director of Public Relations Studies
Director, Strategic Communications and PR Center
USC Annenberg School for Communication and Journalism

Location:

Omni Hotel

251 South Olive Street

Los Angeles, CA 90012

Wednesday, July 23, 2014
5:30 – 6:30 p.m. – Check-in and Networking Reception
(Light meal; no host cash bar)
6:30 – 8:00 p.m. – Panel Presentation, Q & A

We are excited to announce that during the networking mixer, we will be raffling off a week-long loan in the all-new 2014 Corvette Stingray*, thanks our sponsor Chevrolet. Come early and plan to purchase a raffle ticket for your opportunity to drive one of Chevrolet’s most impressive performance cars. All proceeds benefit the Public Relations Student Society of America (PRSSA.) Tickets are $1 each; 25 tickets for $20!

*Use of the Stingray depends on availability. If the requested loan period is unavailable, a choice of an alternative loan period or vehicle will be offered.  Winner must have a valid driver’s license.

Program sponsored by:

Chevrolet