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PRSA-LA Sunrise Honors
August 5, 2022 @ 8:30 am - 10:00 am
PRSA-LA’s 4th Annual Sunrise Honors: A Celebration of Diversity and Inclusion
Friday, Aug. 5 • 8:30 am – 10:00 am
The City Club Los Angeles
555 Flower Street, 51st Floor, Los Angeles, CA 90071
The PRSA-LA Sunrise Honors event, going into the fourth annual celebration, is part of the PRSA-Los Angeles Chapter’s mission to foster and support those who promote diversity and inclusion. The honorees are trailblazers on the front lines in and out of the board room and gone above and beyond to open doors and make lasting changes in the PR industry. This prestigious award recognizes individuals who have demonstrated significant leadership and influence to advance diversity and inclusivity within their organization or industry.
Join us on Friday, August 5, at the beautiful City Club of Los Angeles from 8:30 a.m. to 10 a.m. for PRSA-LA’s 4th Annual Sunrise Honors: A Celebration of Diversity and Inclusion.
This year Sunrise Honors will recognize these remarkable leaders:
AMY GRINDROD, PUBLIC RELATIONS DIRECTOR of Greater Los Angeles Agency on Deafness (GLAD)
Amy Grindrod is the Director of Public Relations for Greater Los Angeles Agency on Deafness (GLAD), responsible for communication, public relations and marketing strategy, brand management, stakeholder and media relations. As an experienced professional with over a decade of management, marketing and public relations experience, Amy is known for driving brand growth, maximizing market reach through exceptional strategy, management and operational performance. In her previous roles, she served as Marketing Director, Regional Director and Director of Media/PR at various nonprofit organizations. She holds a Bachelor of Arts degree from California State University, Northridge and an MBA from Western Governors University.
PATRICIA PÉREZ, CEO of VPE Communications
Patricia Pérez is CEO of VPE Communications, one of the nation’s leading independent, Latina-owned and managed public relations agencies specializing in reaching multicultural markets. VPE combines traditional and digital strategies to serve clients seeking to reach ethnic markets through culturally sensitive relationship-building techniques. Personally committed to advancing diversity, equity and inclusion, Patricia’s expertise is in creating social impact initiatives that advance environmental and racial equity.
Her community engagement includes advocating for parks and open spaces and confronting age discrimination. She helped found and currently serves of the board of directors of the Los Angeles River State Park Partners and is the AARP California State President Emeritus, empowering people to choose how they live as they age.
DAVID C. MAGDAEL, PRESIDENT/CEO of David Magdael & Associates, Inc
Magdael is also a member of the Academy of Motion Pictures Arts and Sciences (AMPAS) and is the Co-Director for the Los Angeles Asian Pacific Film Festival since 1997. He serves as a mentor at the Sundance Institute Documentary Producers Lab and continues to share his expertise in panels and workshops at Sundance Film Festival, South by Southwest (SXSW), Full Frame Film Festival, Silver Docs, Hawaii International Film Festival, Los Angeles Film Festival, AFI Festival Los Angeles, Ashland International Film Festival, Film Independent Forum, Visual Communications, Center for Asian American Media, San Diego Asian Film Festival, Los Angeles Asian Film Festival, San Francisco Asian Film Festival, Indian Film Festival of Los Angeles (IFFLA), the International Documentary Association, Temple University Division of Film, The Documentary Summit at Columbia College of Film and others.
PHYLICIA FANT, FOUNDER and CEO of The Purple Agency
Throughout the entertainment industry, Phylicia Fant remains renowned as not only a trusted leader, esteemed executive, and public relations and marketing magnate, but also—most importantly—as a conduit of culture. She consistently connects artists and entertainers to brands, media, film and television opportunities, and philanthropic causes. While serving as Head of Urban Music at Columbia Records, Fant architected the introduction of 21st century superstars such as Lil Nas X, The Kid LAROI, Polo G, Lil TJay, and Chloe X Halle in addition to expanding the brands of icons, including Pharrell and Raphael Saadiq. As a cultural influencer who connects artists in her role as Head of Music Industry Partnerships – Amazon Music, she transforms global synergy into meaningful cultural moments felt worldwide.
Expanding into the world of film and television, she was instrumental in the production and launch of the OWN Spotlight Documentary Eggs Over Easy. In A Lady Lock production, Phylicia served as an executive producer alongside Chiquita Lockley, Keshia Knight Pullman, and D’Angelo Proctor.
Along the way, she’s garnered several honors such as the Culture Creators “Innovators Award,” inclusion in the Billboard 2019/2020/2021 R&B/Hip-Hop Power Players List, and the Billboard 2019/2020 Women in Music Top Executives List, recognition as the Bounce Trumpet Awards 2020 Corporate Executive of the Year, and was named as an XXL Hip-Hop Heavyweight. She was recently honored on Variety’s Hitmaker List as well as featured in Variety: Power of Women. Fant also was honored by the ASCAP in 2021 as part of their Women Behind The Music Campaign.
Her diverse experience includes 13 years with The Purple Agency, which she founded as C.E.O. Phylicia is a member of the Recording Academy and continues to serve in leadership roles as a Governor – Recording Academy LA Chapter Board, Board of Directors – MusiCares Foundation, Leadership Council Member – Black Music Collective – Recording Academy, Board of Directors – Black Women Film Network, Advisory Board – Culture Creators, Executive Board – Harvard Diversity Project, and is active in a number of thought leadership communities. In 2018, she achieved an Executive Education Certificate from the prestigious Harvard Business School.
Joining us this year is keynote speaker, PRSA National Board Chair Felicia Blow, Ph.D., APR.
Felicia Blow, Ph.D., APR, has kicked off her 2022 term as Chair of PRSA, the nation’s leading professional organization serving the communications community. Dr. Blow is an award-winning leader with extensive organizational, fundraising, strategic planning, leadership and management experience. She currently serves as Associate Vice President for Development at the renowned historically black institution Hampton University. At Hampton, Dr. Blow led the university’s $150 Million Dream No Small Dreams II Campaign as its campaign director, helping the University to exceed its campaign goal by more than 10 percent. Dr. Blow has taken on several leadership roles within PRSA over the years. Prior to serving as Chair, she served as Chair-elect in 2021 and senior counsel to the 2018 and 2019 PRSA Board of Directors. From 2013-2014, Dr. Blow served as a PRSA Board of Directors member representing the Mid-Atlantic District. We are honored to have her here in Los Angeles as the keynote speaker for our Sunrise Honors event.
PRSA-LA/HPRA-LA/BPRS-LA Member – $35.00
Non-Member – $45.00
PRSSA Student and Young Professional – $15.00
For the safety of all in attendance and the staff of the City Club of LA, proof of vaccination will be required before entry.
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DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.